The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
MAAS Product-Folder 2001
Agency: HEBE. Werbung & Design / Leonberg
Client: MAAS Goldsmith
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 15.0
Origami
Agency: AgênciaClick / São Paulo
Client: WWF
Category: Banners / Banner - Single
Points: 15.0
I can't see anything: now I can see it all
Agency: Herraiz Soto & Co. / Madrid
Client: Planeta 2010
Category: Banners / Banner - Campaign
Points: 15.0
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 15.0
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 15.0
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy
Category: Package Design / Product Packaging: Campaign
Points: 15.0
Call for Entries
Agency: Bozell / New York
Client: Art Director's Club
Category: Direct Mail / Direct Mail: Single
Points: 15.0
Kidsware
Agency: Grey Worldwide / Mumbai
Client: Premsons Bazaar
Category: Brand and Corporate Identity / Corporate Identity
Points: 15.0
Hatch Adult Swim Posters
Agency: Cartoon Network / Atlanta
Client: Cartoon Network
Category: Package Design / Commercial Product Packaging
Points: 15.0
Orbit Mini Games
Agency: POP / New York
Client: Cartoon Network
Category: Beyond the Banner
Points: 15.0
Steve Sandoz Memorial Book
Agency: Sandstrom Design / Portland
Client: Sandstrom Design
Category: Publication Design / Book Jacket Design
Points: 15.0
Brotherhood book
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Brotherhood
Category: Publication Design / Book Jacket Design
Points: 15.0
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Linear Technology
Category: Brand and Corporate Identity Design / Annual Report
Points: 15.0
Sampoerna Annual Report 2000
Agency: Epigram / Singapore
Client: Sampoerna
Category: Brand and Corporate Identity Design / Annual Report
Points: 15.0
Conference Room
Agency: Fallon / Minneapolis
Client: United Airlines
Category: Trade / Trade Color Full Page or Spread: Single
Points: 15.0
Bannister, Serpentine, Sink
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 15.0
Beetle Hardhat
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 15.0
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 15.0
Home
Agency: Fusebox / New York
Client: Sanctuary for Families
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 15.0
God SMS
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches
Category: Wireless
Points: 15.0
Cranius Campaign
Agency: Hunt Adkins / Minneapolis
Client: Hi Wire
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 15.0
The Show 2001 CD-ROM
Agency: Periscope / Minneapolis
Client: Ad Fed Minneapolis
Category: Self-Promotion / Self-Promotion - CD-ROM
Points: 15.0
Nintendo GameCube
Agency: Blast Radius Inc. / Vancouver
Client: Nintendo of America
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
digitango cd rom
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Digitango
Category: Promotional Advertising / Promotional Advertising - CD-ROM
Points: 15.0
Marshall Fields Challenge, Tom Lehman Golf Charities
Agency: Periscope / Minneapolis
Client: Marshall Fields Challenge
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Website
Agency: Born Magazine / Portland
Client: Born Magazine
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Empty
Agency: D'Arcy Beijing / Beijing
Client: Red Cross Society of China / Beijing Blood Donation Centre
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 15.0
Cowboy
Agency: Ogilvy & Mather / Mumbai
Client: Cancer Patients Aid Association
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Points: 15.0
Codernauts Lotus Phase
Agency: OgilvyInteractive worldwide / New York
Client: IBM
Category: Integrated Branding Campaign
Points: 15.0
Designed for Movement
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike (SA)
Category: Integrated Branding Campaign
Points: 15.0
Williams-Sonoma.com
Agency: Silverlign Group, Inc. / San Jose
Client: Williams-Sonoma
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Schmidtfoto
Agency: n.a.s.a.2.0 Gmbh / Hamburg
Client: Thomas Schmidt
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Monster Without a Mouth
Agency: Moonwalk Stockholm/ St. Lukes Sweden / Stockholm
Client: Speedy Tomato
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Openhouse
Agency: POP / New York
Client: Lifetime Television
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 15.0
Ensenda - Immediate Delivery Service
Agency: a.k.a. Euro RSCG / San Francisco
Client: Ensenda
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
Belief Creates Possibilities
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: Ad Planet
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Jean-Paul
Agency: BDDP et Fils / Boulogne Billancourt
Client: Le Cidem
Category: International Foreign Language Commercial / Foreign Language Television
Points: 15.0
Josip
Agency: TBWA / Berlin
Client: Behinderten-Sportverband Berlin
Category: International Foreign Language Commercial / Foreign Language Cinema
Points: 15.0
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society
Category: Outdoor / Guerilla Advertising: Single
Points: 15.0
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 15.0
Client:
MAAS Goldsmith
Title:
MAAS Product-Folder 2001
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
WWF
Title:
Origami
Category:
Banners / Banner - Single
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Audi
Title:
Eye
Category:
Banners / Banner - Single
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Planeta 2010
Title:
I can't see anything: now I can see it all
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Art Director's Club
Title:
Call for Entries
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Premsons Bazaar
Title:
Kidsware
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Cartoon Network
Title:
Hatch Adult Swim Posters
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Cartoon Network
Title:
Orbit Mini Games
Category:
Beyond the Banner
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Sandstrom Design
Title:
Steve Sandoz Memorial Book
Category:
Publication Design / Book Jacket Design
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Brotherhood
Title:
Brotherhood book
Category:
Publication Design / Book Jacket Design
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Linear Technology
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
Sampoerna
Title:
Sampoerna Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2002 Design Silver Pencil
Points:
15.0
Client:
United Airlines
Title:
Conference Room
Category:
Trade / Trade Color Full Page or Spread: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Mattel
Title:
Bannister, Serpentine, Sink
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beetle Hardhat
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Sanctuary for Families
Title:
Home
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Love Singapore Group of Churches
Title:
God SMS
Category:
Wireless
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Hi Wire
Title:
Cranius Campaign
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Ad Fed Minneapolis
Title:
The Show 2001 CD-ROM
Category:
Self-Promotion / Self-Promotion - CD-ROM
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Nintendo of America
Title:
Nintendo GameCube
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Digitango
Title:
digitango cd rom
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Marshall Fields Challenge
Title:
Marshall Fields Challenge, Tom Lehman Golf Charities
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Born Magazine
Title:
Website
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Red Cross Society of China / Beijing Blood Donation Centre
Title:
Empty
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Cancer Patients Aid Association
Title:
Cowboy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Codernauts Lotus Phase
Category:
Integrated Branding Campaign
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Nike (SA)
Title:
Designed for Movement
Category:
Integrated Branding Campaign
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Williams-Sonoma
Title:
Williams-Sonoma.com
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Thomas Schmidt
Title:
Schmidtfoto
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Speedy Tomato
Title:
Monster Without a Mouth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Lifetime Television
Title:
Openhouse
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Ensenda
Title:
Ensenda - Immediate Delivery Service
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Ad Planet
Title:
Belief Creates Possibilities
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2002 Interactive Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Le Cidem
Title:
Jean-Paul
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Behinderten-Sportverband Berlin
Title:
Josip
Category:
International Foreign Language Commercial / Foreign Language Cinema
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Telecom
Title:
Look at Me, Yawn, Father and Son
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Singapore Cancer Society
Title:
Ashtray
Category:
Outdoor / Guerilla Advertising: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
