The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Business Class
Agency: AlmapBBDO / São Paulo
Client: Iberia
Category: Beyond the Banner
Points: 25.0
Matchbook
Agency: BBDO / New York
Client: Guinness
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen
Category: Brand and Corporate Identity Design / Annual Report
Points: 25.0
Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn
Category: Publication Design / Book Jacket Design
Points: 25.0
Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter
Category: Brand and Corporate Identity / Booklet/Brochure
Points: 25.0
Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago
Category: Package Design / Commercial Product Packaging
Points: 25.0
RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP
Category: Brand and Corporate Identity / Corporate Identity
Points: 25.0
Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy
Category: Direct Mail / Direct Mail: Single
Points: 25.0
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial
Category: Package Design / Product Packaging: Campaign
Points: 25.0
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 25.0
HP Invent Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard
Category: Banners / Banner - Campaign
Points: 25.0
HP Invent-Music Composer
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard
Category: Banners / Banner - Single
Points: 25.0
Reveal
Agency: AgênciaClick / São Paulo
Client: C&A
Category: Banners / Banner - Single
Points: 25.0
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Vodafone
Agency: Wieden+Kennedy / Amsterdam
Client: Vodafone Ltd. UK
Category: Beyond the Banner
Points: 25.0
Allied Works Architecture website
Agency: Paris France, Inc. / Portland
Client: Allied Works Architecture
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 25.0
The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
Got used interactive cd
Agency: Archrival / Lincoln
Client: nebraska book company
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 25.0
MID-TOKYO MAPS
Agency: Transform / IMG SRC, INC. / Tokyo
Client: Mori Building Co.,Ltd.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Nike Freestyle
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation
Category: Integrated Branding Campaign
Points: 25.0
Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 25.0
thetruth.com
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Folder
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 25.0
vw.com/autoshow
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
http://www.lobo.cx
Agency: Lobo Filmes / São Paulo
Client: Lobo Filmes
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Website Ralf Wengenmayr
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Ralf Wengenmayr, music for film & advertising
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Domino
Agency: D'Arcy / Hong Kong
Client: Philips Lighting
Category: International Foreign Language Commercial / Foreign Language Television
Points: 25.0
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 25.0
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 25.0
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
School
Agency: Saatchi & Saatchi / London
Client: Toyota GB
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 25.0
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Client:
Iberia
Title:
Business Class
Category:
Beyond the Banner
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Hewlett Packard
Title:
HP Invent-Music Composer
Category:
Banners / Banner - Single
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
C&A
Title:
Reveal
Category:
Banners / Banner - Single
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Vodafone Ltd. UK
Title:
Vodafone
Category:
Beyond the Banner
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Allied Works Architecture
Title:
Allied Works Architecture website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Mori Building Co.,Ltd.
Title:
MID-TOKYO MAPS
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Nike Europe
Title:
Nike Freestyle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Infect Truth
Category:
Integrated Branding Campaign
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
thetruth.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
BMW
Title:
Folder
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Lobo Filmes
Title:
http://www.lobo.cx
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Ralf Wengenmayr, music for film & advertising
Title:
Website Ralf Wengenmayr
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2002 Interactive Gold Pencil
Points:
25.0
Client:
Philips Lighting
Title:
Domino
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
