The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 50.0
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 25.0
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Campaign
Points: 25.0
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video
Category: Consumer Radio / Consumer Radio: Single
Points: 25.0
Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 25.0
The Weight Check
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola Japan
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 25.0
Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 25.0
School
Agency: Saatchi & Saatchi / London
Client: Toyota GB
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 25.0
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 25.0
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss
Category: Consumer Television / Consumer Television Over :30 Single
Points: 25.0
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 25.0
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 25.0
Domino
Agency: D'Arcy / Hong Kong
Client: Philips Lighting
Category: International Foreign Language Commercial / Foreign Language Television
Points: 25.0
Beach Bar Pool
Agency: Saatchi & Saatchi / London
Client: Club 18-30
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 25.0
Collage
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Dots
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 25.0
Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Absolut LA
Agency: TBWA\Chiat\Day / New York
Client: Absolut Vodka
Category: Outdoor / Outdoor: Single
Points: 25.0
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Points: 25.0
Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 25.0
Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 25.0
Newspaper/Blanket
Agency: Publicis Mojo / Auckland
Client: Auckland City Mission
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Points: 25.0
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety
Category: Public Service/Political / Public Service/Political Radio: Campaign
Points: 25.0
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR
Category: Public Service/Political / Public Service/Political Radio: Single
Points: 25.0
Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 25.0
Matchbook
Agency: BBDO / New York
Client: Guinness
Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Points: 25.0
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A.
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 15.0
Police
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia
Category: Collateral Advertising / Collateral Posters: Single
Points: 15.0
Blank Book
Agency: D'Arcy / Hong Kong
Client: D'Arcy HK
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 15.0
Beautiful Day, Deer Crossing, Rain Rain Go Away
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Contract Dispute, Hold Out, Shaving Cream
Agency: Downtown Partners / Toronto
Client: St. Michael's Majors
Category: Consumer Radio / Consumer Radio: Campaign
Points: 15.0
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 15.0
What Are You?, Capture, Fanta Beam
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 15.0
Celica Dog
Agency: Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 15.0
Polecat, Gobble Gobble, Treats for Santa
Agency: Wieden+Kennedy / Portland
Client: Miller High Life
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Boat/Leaf Blower/Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 15.0
Nail Gun
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 15.0
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 15.0
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss
Category: Consumer Television / Consumer Television Over :30 Single
Points: 15.0
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 15.0
Look at Me, Yawn, Father and Son
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 15.0
Josip
Agency: TBWA / Berlin
Client: Behinderten-Sportverband Berlin
Category: International Foreign Language Commercial / Foreign Language Cinema
Points: 15.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Best of Show Pencil
Points:
50.0
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Philips Lighting
Title:
Domino
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Club 18-30
Title:
Beach Bar Pool
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Dulux
Title:
Pregnant, Purple Rinse, Poo, Caterpillar, Sunburn
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut LA
Category:
Outdoor / Outdoor: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Auckland City Mission
Title:
Newspaper/Blanket
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Gold Pencil
Points:
25.0
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Mattel Southeast Asia
Title:
Police
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
D'Arcy HK
Title:
Blank Book
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen of America
Title:
Beautiful Day, Deer Crossing, Rain Rain Go Away
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
St. Michael's Majors
Title:
Contract Dispute, Hold Out, Shaving Cream
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
What Are You?, Capture, Fanta Beam
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Toyota Motor Sales
Title:
Celica Dog
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Miller High Life
Title:
Polecat, Gobble Gobble, Treats for Santa
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Boat/Leaf Blower/Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Fox Sports
Title:
Nail Gun
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Telecom
Title:
Look at Me, Yawn, Father and Son
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Silver Pencil
Points:
15.0
Client:
Behinderten-Sportverband Berlin
Title:
Josip
Category:
International Foreign Language Commercial / Foreign Language Cinema
Award:
2002 Advertising Silver Pencil
Points:
15.0
