The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Brands Error Page
Agency: OgilvyInteractive / Singapore
Client: Cerebos
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 10.0
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League
Category: Package Design / Product Packaging: Campaign
Points: 10.0
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 10.0
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather
Category: Publication Design / Trade Magazine Full Issue
Points: 10.0
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather
Category: Publication Design / Trade Magazine Full Issue
Points: 10.0
Microprojector Campaign
Agency: Foote Cone Belding - San Francisco / San Francisco
Client: Compaq Computer Corp.
Category: Banners / Banner - Campaign
Points: 10.0
Cayenne Banner Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Porsche
Category: Banners / Banner - Campaign
Points: 10.0
New Color
Agency: AlmapBBDO / São Paulo
Client: Intas Coral
Category: Banners / Banner - Single
Points: 10.0
AD Game
Agency: Herraiz Soto & Co. / Madrid
Client: Mahou Beer
Category: Beyond the Banner
Points: 10.0
Future Z Micro Site
Agency: TBWA\Chiat\Day / Los Angeles
Client: Nissan
Category: Beyond the Banner
Points: 10.0
Absolut Director
Agency: Submarine & TBWA\Chiat\Day / New York
Client: Absolut Vodka
Category: Brand Gaming / Brand Gaming - Banners
Points: 10.0
The Shooting Gallery
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: The Shooting Gallery
Category: Brand Gaming / Brand Gaming - Banners
Points: 10.0
Sun Educational Services Interactive Business Card
Agency: Leopard / Boulder
Client: Sun Educational Services
Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Points: 10.0
Welcome to The Farm
Agency: Kinetic Interactive Pte Ltd / Singapore
Client: The Picture Farm
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Fiori website
Agency: Paris France, Inc. / Portland
Client: Fiori, Inc.
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Imagination & Realization
Agency: Hakuhodo Inc. / Tokyo
Client: SONY MARKETING (JAPAN) INC.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Points: 10.0
Mind Cellars
Agency: Wildstudio Design / Porte Alegre
Client: 3rd Mercosur Visual Arts Biennial
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 10.0
Vibatron
Agency: Young & Laramore / Indianapolis
Client: Monsoon Audio Systems
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 10.0
Volvo Museum
Agency: OgilvyInteractive Singapore / Singapore
Client: Volvo
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
csaimages.com
Agency: Charles S. Anderson Design / Minneapolis
Client: CSA Images
Category: E-Commerce / E-Commerce B2B - Web Sites
Points: 10.0
Gamesmania Web Site
Agency: Organic, Inc. / Bloomfield Hills
Client: Gamesmania
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 10.0
God
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches
Category: Integrated Branding Campaign
Points: 10.0
C-Coupe Campaign
Agency: Critical Mass / Calgary
Client: Mercedes Benz USA
Category: Integrated Branding Campaign
Points: 10.0
Jellies: Living Art CD-ROM Press Kit
Agency: ad2, Inc. / Santa Monica
Client: Monterey Bay Aquarium
Category: Non-Profit Organizations / Non-Profit - CD-ROM
Points: 10.0
Artists of Brucke
Agency: Second Story / Portland
Client: Museum Of Modern Art
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Website Detroit 2002
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
Mangos Harmony CD-ROM Game
Agency: Mangos / Malvern
Client: Mangos
Category: Self-Promotion / Self-Promotion - CD-ROM
Points: 10.0
thoughtbubble Holiday Card
Agency: thoughtbubble productions / New York
Client: thoughtbubble productions
Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Points: 10.0
Platinum Design Website
Agency: Platinum Design, Inc. / New York
Client: Platinum Design, Inc.
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Sandstrom Design Website
Agency: Sandstrom Design / Portland
Client: Sandstrom Design
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Be Like Buddy Lee PDA
Agency: Fallon / Minneapolis
Client: Lee Jeans
Category: Wireless
Points: 10.0
Crossword
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Bic
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 10.0
Box
Agency: BBDO / Bangkok
Client: Federal Express
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch
Category: Consumer Radio / Consumer Radio: Single
Points: 10.0
Fist fight/Cliff/London
Agency: BMP DDB / London
Client: Guardian Film 4
Category: Consumer Television / Consumer Television :20 and Under: Campaign
Points: 10.0
Ronquido
Agency: BBDO Mexico / Mexico City
Client: Bayer de Mexico
Category: Consumer Television / Consumer Television :20 and Under: Single
Points: 10.0
Subtitles, Orchestra, Photograph
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Aristoc
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Organized
Agency: Carmichael Lynch / Minneapolis
Client: IKEA
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Leonard, Gavin, Eric
Agency: Forsman & Bodenfors / Göthenburg
Client: Comviq
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
The Baby
Agency: CLM/BBDO / Issy des Moulineaux
Client: Midas
Category: International Foreign Language Commercial / Foreign Language Television
Points: 10.0
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television
Category: Outdoor / Guerilla Advertising: Single
Points: 10.0
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Fish, Cow, Pig
Agency: Tandem Company Gausch DDB / Barcelona
Client: Miguel Torres
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Jerome Young
Agency: Leagas Delaney / San Francisco
Client: Adidas
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 10.0
AllType
Agency: Leo Burnett / São Paulo
Client: Kelloggs
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 10.0
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Mia
Agency: BVK / Milwaukee
Client: Shaken Baby Association
Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Points: 10.0
Blues Name/Mad Libs/Value
Agency: Arnika / Richmond
Client: Boys & Girls Club of America
Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Points: 10.0
Client:
Cerebos
Title:
Brands Error Page
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Compaq Computer Corp.
Title:
Microprojector Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Porsche
Title:
Cayenne Banner Campaign
Category:
Banners / Banner - Campaign
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Intas Coral
Title:
New Color
Category:
Banners / Banner - Single
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Mahou Beer
Title:
AD Game
Category:
Beyond the Banner
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Future Z Micro Site
Category:
Beyond the Banner
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Absolut Vodka
Title:
Absolut Director
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
The Shooting Gallery
Title:
The Shooting Gallery
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Sun Educational Services
Title:
Sun Educational Services Interactive Business Card
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
The Picture Farm
Title:
Welcome to The Farm
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Fiori, Inc.
Title:
Fiori website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
SONY MARKETING (JAPAN) INC.
Title:
Imagination & Realization
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
3rd Mercosur Visual Arts Biennial
Title:
Mind Cellars
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2002 Design Bronze Pencil
Points:
10.0
Client:
Monsoon Audio Systems
Title:
Vibatron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
Volvo Museum
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
CSA Images
Title:
csaimages.com
Category:
E-Commerce / E-Commerce B2B - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Gamesmania
Title:
Gamesmania Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Love Singapore Group of Churches
Title:
God
Category:
Integrated Branding Campaign
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Mercedes Benz USA
Title:
C-Coupe Campaign
Category:
Integrated Branding Campaign
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Monterey Bay Aquarium
Title:
Jellies: Living Art CD-ROM Press Kit
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Museum Of Modern Art
Title:
Artists of Brucke
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Website Detroit 2002
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Mangos
Title:
Mangos Harmony CD-ROM Game
Category:
Self-Promotion / Self-Promotion - CD-ROM
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
thoughtbubble productions
Title:
thoughtbubble Holiday Card
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Platinum Design, Inc.
Title:
Platinum Design Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Sandstrom Design
Title:
Sandstrom Design Website
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Lee Jeans
Title:
Be Like Buddy Lee PDA
Category:
Wireless
Award:
2002 Interactive Bronze Pencil
Points:
10.0
Client:
Bic
Title:
Crossword
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Federal Express
Title:
Box
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Guardian Film 4
Title:
Fist fight/Cliff/London
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer de Mexico
Title:
Ronquido
Category:
Consumer Television / Consumer Television :20 and Under: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Aristoc
Title:
Subtitles, Orchestra, Photograph
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Organized
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Comviq
Title:
Leonard, Gavin, Eric
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Midas
Title:
The Baby
Category:
International Foreign Language Commercial / Foreign Language Television
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
SKY Television
Title:
Penis
Category:
Outdoor / Guerilla Advertising: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Miguel Torres
Title:
Fish, Cow, Pig
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Jerome Young
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Kelloggs
Title:
AllType
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Shaken Baby Association
Title:
Mia
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Award:
2002 Advertising Bronze Pencil
Points:
10.0
Client:
Boys & Girls Club of America
Title:
Blues Name/Mad Libs/Value
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Award:
2002 Advertising Bronze Pencil
Points:
10.0
