The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
DiLuso Genoa/New York Yankees Legends Monument
Agency: BBDO Minneapolis / Minneapolis
Client: Hormel Foods Corporation-DiLuso Genoa
Category: Package Design / Product Packaging: Campaign
Points: 15.0
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Single
Points: 15.0
Campaign A
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Banners / Banner - Campaign
Points: 15.0
Fun, Anyone?
Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client: Sony PlayStation
Category: Banners / Banner - Campaign
Points: 15.0
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12
Category: Collateral Design / Self-Promotion - Single Only
Points: 15.0
Black
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Points: 15.0
Astounding Tales
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Points: 15.0
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea)
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Points: 15.0
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 15.0
Rahmens The 15th public performance "ALICE"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Points: 15.0
The public performance produced by Kentaro Kobayashi #4 "LENS"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 15.0
Forbidden Siren
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe
Category: Beyond the Banner
Points: 15.0
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Collateral Design / Point-of-Purchase and In-Store: Single
Points: 15.0
CHBL*3
Agency: JWT Shanghai / Shanghai
Client: Nike
Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Points: 15.0
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 15.0
Bookmark
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG
Category: Environmental Design / Environmental Design: Signage
Points: 15.0
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 15.0
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String
Category: Direct Mail / Direct Mail: Single
Points: 15.0
2004 Promotional Mailers
Agency: Sandstrom Design / Portland
Client: Mark Hooper
Category: Direct Mail / Direct Mail: Campaign
Points: 15.0
Laurie DeMartino Design Co-Identity System
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co
Category: Brand and Corporate Identity / Corporate Identity
Points: 15.0
Big 55
Agency: lloyd and company / New York
Client: Big 55
Category: Publication Design / Consumer Magazine Full Issue
Points: 15.0
TT
Agency: Farfar / Stockholm
Client: Galatea Spirits
Category: Package Design / Commercial Product Packaging
Points: 15.0
Aiwaworld
Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client: Aiwa
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
The Instinct
Agency: Framfab Denmark / Copenhagen
Client: Coca-Cola Nordic
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
Silent Movie
Agency: Loducca22 / São Paulo
Client: 2001 Videolocadora
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 15.0
AIGA Design Archives
Agency: Second Story Interactive Studios / Portland
Client: AIGA
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Pet Sematary
Agency: Fork Unstable Media GmbH / Hamburg
Client: NOAH Menschen f?r Tiere e.V.
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 15.0
ConQwest Urban Geo Game
Agency: SS+K / New York
Client: Qwest
Category: Integrated Branding Campaign
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 15.0
+hp
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard
Category: Integrated Branding Campaign
Points: 15.0
MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Lactic acid product "KIRIN 903"
Agency: good design company co.,inc. / Shibuya-ku
Client: KIRIN Beverage
Category: Package Design / Commercial Product Packaging
Points: 15.0
Toshiba Presents FM Festival 2004
Agency: Dentsu / Tokyo
Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 15.0
HP Adaptive Enterprise Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc.
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Tattoo
Agency: AgênciaClick / São Paulo
Client: Instituto Nokia
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
JC The Store
Agency: Forsman & Bodenfors / Gothenburg
Client: JC Clothes
Category: Beyond the Banner
Points: 15.0
Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Beyond the Banner
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 15.0
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 15.0
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 15.0
Fake
Agency: Crispin Porter + Bogusky / Miami
Client: Molson
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 15.0
Psycho
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Points: 15.0
Client:
Hormel Foods Corporation-DiLuso Genoa
Title:
DiLuso Genoa/New York Yankees Legends Monument
Category:
Package Design / Product Packaging: Campaign
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
World Wide Fund for Nature Japan
Title:
Wrapping
Category:
Banners / Banner - Single
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Virgin
Title:
Campaign A
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Sony PlayStation
Title:
Fun, Anyone?
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Dialogue in the Dark
Title:
Black
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
American Cancer Society/Blue Cross Blue Shield
Title:
Astounding Tales
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Twinkle corporation
Title:
Rahmens The 15th public performance "ALICE"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Twinkle corporation
Title:
The public performance produced by Kentaro Kobayashi #4 "LENS"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment Europe
Title:
Forbidden Siren
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
CHBL*3
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Duffy & Partners
Title:
Duffy & Partners Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Bookmark
Category:
Environmental Design / Environmental Design: Signage
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Tourism Victoria
Title:
The Grampians. Space to Think.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Pulling String
Title:
Pulling String
Category:
Direct Mail / Direct Mail: Single
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Mark Hooper
Title:
2004 Promotional Mailers
Category:
Direct Mail / Direct Mail: Campaign
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Big 55
Title:
Big 55
Category:
Publication Design / Consumer Magazine Full Issue
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Galatea Spirits
Title:
TT
Category:
Package Design / Commercial Product Packaging
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
Aiwa
Title:
Aiwaworld
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Coca-Cola Nordic
Title:
The Instinct
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
2001 Videolocadora
Title:
Silent Movie
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
AIGA
Title:
AIGA Design Archives
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
NOAH Menschen f?r Tiere e.V.
Title:
Pet Sematary
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Hope
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Qwest
Title:
ConQwest Urban Geo Game
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
KIRIN Beverage
Title:
Lactic acid product "KIRIN 903"
Category:
Package Design / Commercial Product Packaging
Award:
2005 Design Silver Pencil
Points:
15.0
Client:
TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.
Title:
Toshiba Presents FM Festival 2004
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Germanwings
Title:
The Germanwings Realtime Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
20th Century Fox
Title:
Elektra - Ninja Assassin Game
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Uniroyal
Title:
Uniroyal Fun Cup
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Instituto Nokia
Title:
Tattoo
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
JC Clothes
Title:
JC The Store
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Molson
Title:
Fake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Silver Pencil
Points:
15.0
Client:
Pizza Hut Singapore Pte Ltd
Title:
Psycho
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2005 Advertising Silver Pencil
Points:
15.0
