The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 50.0
Subtitles
Agency: OgilvyInteractive / São Paulo
Client: CNA - English School
Category: Banners / Banner - Campaign
Points: 25.0
Haircut
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Banners / Banner - Single
Points: 25.0
Toilet Paper
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Single
Points: 25.0
Devoted to Biking
Agency: Diesel / Montreal
Client: Guru Bicycle Corp.
Category: Brand Gaming / Brand Gaming - Websites
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
adidas Sport Style Y-3
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: adidas-Salomon AG
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 25.0
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Tall Buildings
Agency: For Office Use Only / New York
Client: The Museum of Modern Art
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 25.0
Saw
Agency: Hi-ReS! London / London
Client: Lions Gate Films, USA
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 25.0
Interactive Salaryman
Agency: Dentsu / Tokyo
Client: Interactive Salaryman
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 25.0
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 25.0
Fun, Anyone?
Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client: Sony PlayStation
Category: Banners / Banner - Campaign
Points: 15.0
Campaign A
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Banners / Banner - Campaign
Points: 15.0
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Single
Points: 15.0
Forbidden Siren
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe
Category: Beyond the Banner
Points: 15.0
Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Beyond the Banner
Points: 15.0
JC The Store
Agency: Forsman & Bodenfors / Gothenburg
Client: JC Clothes
Category: Beyond the Banner
Points: 15.0
Tattoo
Agency: AgênciaClick / São Paulo
Client: Instituto Nokia
Category: Brand Gaming / Brand Gaming - Banners
Points: 15.0
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox
Category: Brand Gaming / Brand Gaming - Websites
Points: 15.0
HP Adaptive Enterprise Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc.
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 15.0
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 15.0
Toshiba Presents FM Festival 2004
Agency: Dentsu / Tokyo
Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
Aiwaworld
Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client: Aiwa
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 15.0
MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
+hp
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard
Category: Integrated Branding Campaign
Points: 15.0
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding Campaign
Points: 15.0
ConQwest Urban Geo Game
Agency: SS+K / New York
Client: Qwest
Category: Integrated Branding Campaign
Points: 15.0
Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 15.0
Pet Sematary
Agency: Fork Unstable Media GmbH / Hamburg
Client: NOAH Menschen f?r Tiere e.V.
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
AIGA Design Archives
Agency: Second Story Interactive Studios / Portland
Client: AIGA
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 15.0
Silent Movie
Agency: Loducca22 / São Paulo
Client: 2001 Videolocadora
Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Points: 15.0
The Instinct
Agency: Framfab Denmark / Copenhagen
Client: Coca-Cola Nordic
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 15.0
SOS Online Campaign
Agency: Fallon / Minneapolis
Client: The Islands Of The Bahamas Ministry Of Tourism
Category: Banners / Banner - Campaign
Points: 10.0
HP Cord Music Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc.
Category: Banners / Banner - Campaign
Points: 10.0
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Agency: Elephant Seven GmbH Nord / Hamburg
Client: Motoraver Verlag
Category: Banners / Banner - Single
Points: 10.0
Saturn Relay Minisite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Beyond the Banner
Points: 10.0
Calling All Titans
Agency: Pop & Co / New York City
Client: Cartoon Network
Category: Brand Gaming / Brand Gaming - Other Digital Media
Points: 10.0
HYSTERICAL GIRLFRIEND
Agency: GLUE LONDON / London
Client: POT NOODLE
Category: Brand Gaming / Brand Gaming - Other Digital Media
Points: 10.0
Blindfolded Boxing
Agency: Farfar / Stockholm
Client: Nokia N-Gage
Category: Brand Gaming / Brand Gaming - Websites
Points: 10.0
The MINI Jump In Game
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA
Category: Brand Gaming / Brand Gaming - Websites
Points: 10.0
HP Screensaver
Agency: Modem media / London
Client: Hewlett Packard
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Diamond + Schmitt
Agency: TAXI / Toronto
Client: Diamond + Schmitt Architects Inc
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Vodafone Design File
Agency: HAKUHODO i-studio / Minato ku
Client: Vodafone
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Robots R50R
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign
Points: 10.0
Holiday Wishes
Agency: Syrup / New York
Client: SonyStyle
Category: Integrated Branding Campaign
Points: 10.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Best of Show Pencil
Points:
50.0
Client:
CNA - English School
Title:
Subtitles
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
World Wide Fund for Nature Japan
Title:
Toilet Paper
Category:
Banners / Banner - Single
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Guru Bicycle Corp.
Title:
Devoted to Biking
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
adidas-Salomon AG
Title:
adidas Sport Style Y-3
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Dr. Angus
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
The Museum of Modern Art
Title:
Tall Buildings
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Lions Gate Films, USA
Title:
Saw
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Interactive Salaryman
Title:
Interactive Salaryman
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Award:
2005 Interactive Gold Pencil
Points:
25.0
Client:
Sony PlayStation
Title:
Fun, Anyone?
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Virgin
Title:
Campaign A
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
World Wide Fund for Nature Japan
Title:
Wrapping
Category:
Banners / Banner - Single
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Sony Computer Entertainment Europe
Title:
Forbidden Siren
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
JC Clothes
Title:
JC The Store
Category:
Beyond the Banner
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Instituto Nokia
Title:
Tattoo
Category:
Brand Gaming / Brand Gaming - Banners
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Uniroyal
Title:
Uniroyal Fun Cup
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
20th Century Fox
Title:
Elektra - Ninja Assassin Game
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Germanwings
Title:
The Germanwings Realtime Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.
Title:
Toshiba Presents FM Festival 2004
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Aiwa
Title:
Aiwaworld
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Qwest
Title:
ConQwest Urban Geo Game
Category:
Integrated Branding Campaign
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
GRAACC
Title:
Hope
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
NOAH Menschen f?r Tiere e.V.
Title:
Pet Sematary
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
AIGA
Title:
AIGA Design Archives
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
2001 Videolocadora
Title:
Silent Movie
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Coca-Cola Nordic
Title:
The Instinct
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
The Islands Of The Bahamas Ministry Of Tourism
Title:
SOS Online Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard Inc.
Title:
HP Cord Music Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Motoraver Verlag
Title:
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Category:
Banners / Banner - Single
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Art of Speed
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Saturn
Title:
Saturn Relay Minisite
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Cartoon Network
Title:
Calling All Titans
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
POT NOODLE
Title:
HYSTERICAL GIRLFRIEND
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Nokia N-Gage
Title:
Blindfolded Boxing
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MINI USA
Title:
The MINI Jump In Game
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett Packard
Title:
HP Screensaver
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Diamond + Schmitt Architects Inc
Title:
Diamond + Schmitt
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Vodafone
Title:
Vodafone Design File
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Robots R50R
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
SonyStyle
Title:
Holiday Wishes
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
