The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Calling All Titans
Agency: Pop & Co / New York City
Client: Cartoon Network
Category: Brand Gaming / Brand Gaming - Other Digital Media
Points: 10.0
Panini Packaging
Agency: Lewis Moberly / London
Client: Grand Hyatt Dubai
Category: Package Design / Commercial Product Packaging
Points: 10.0
Atmosphere Corporate Identity
Agency: King James RSVP / Cape Town
Client: Atmosphere PR
Category: Brand and Corporate Identity / Corporate Identity
Points: 10.0
The etiquette book
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg
Category: Direct Mail / Direct Mail: Single
Points: 10.0
Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove
Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Points: 10.0
Building
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis
Category: Brand and Corporate Identity Design / Logo/Trademark
Points: 10.0
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist
Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Points: 10.0
Come and see new Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Points: 10.0
WHERE IS TAMA?
Agency: HAKUHODOTBWAG1 / Tokyo
Client: Animal ID Promotion Organization
Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Points: 10.0
Hold My Skateboard While I Kiss Your Girlfriend
Agency: J Walter Thompson / London
Client: JWT
Category: Collateral Design / Self-Promotion - Single Only
Points: 10.0
SOS Online Campaign
Agency: Fallon / Minneapolis
Client: The Islands Of The Bahamas Ministry Of Tourism
Category: Banners / Banner - Campaign
Points: 10.0
HP Cord Music Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc.
Category: Banners / Banner - Campaign
Points: 10.0
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Agency: Elephant Seven GmbH Nord / Hamburg
Client: Motoraver Verlag
Category: Banners / Banner - Single
Points: 10.0
Saturn Relay Minisite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn
Category: Beyond the Banner
Points: 10.0
Intro Guy: Car Alarm
Agency: MTV NETWORKS / New York
Client: MTV Design
Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Points: 10.0
HYSTERICAL GIRLFRIEND
Agency: GLUE LONDON / London
Client: POT NOODLE
Category: Brand Gaming / Brand Gaming - Other Digital Media
Points: 10.0
Blindfolded Boxing
Agency: Farfar / Stockholm
Client: Nokia N-Gage
Category: Brand Gaming / Brand Gaming - Websites
Points: 10.0
The MINI Jump In Game
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA
Category: Brand Gaming / Brand Gaming - Websites
Points: 10.0
HP Screensaver
Agency: Modem media / London
Client: Hewlett Packard
Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Points: 10.0
Diamond + Schmitt
Agency: TAXI / Toronto
Client: Diamond + Schmitt Architects Inc
Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Points: 10.0
Vodafone Design File
Agency: HAKUHODO i-studio / Minato ku
Client: Vodafone
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Points: 10.0
Robots R50R
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign
Points: 10.0
Holiday Wishes
Agency: Syrup / New York
Client: SonyStyle
Category: Integrated Branding Campaign
Points: 10.0
Words Save lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 10.0
Morph
Agency: OgilvyInteractive / São Paulo
Client: GRAACC
Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Points: 10.0
Seek Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Non-Profit Organizations / Non-Profit - Web Sites
Points: 10.0
Converse Gallery
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc.
Category: Promotional Advertising / Promotional Advertising - Web Sites
Points: 10.0
HYBRIDWORKS.jp
Agency: Masaki Hoshino / minato-ku, Tokyo
Client: HYBRIDWORKS
Category: Self-Promotion / Self-Promotion - Web Sites
Points: 10.0
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation
Category: Integrated Branding Campaign / Integrated Branding
Points: 10.0
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser
Category: Collateral Advertising / Collateral Posters: Single
Points: 10.0
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 10.0
Buddies, Dogs, Drive Through
Agency: DDB Canada / Vancouver
Client: Insurance Corporation of British Columbia (ICBC)
Category: Consumer Radio / Consumer Radio: Campaign
Points: 10.0
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 10.0
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International
Category: Consumer Television / Consumer Television :30/:25 Single
Points: 10.0
Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd.
Category: Consumer Television / Consumer Television Over :30 Campaign
Points: 10.0
LOVE STORY
Agency: Net#Work BBDO / Hyde Park
Client: VIRGIN ATLANTIC AIRWAYS
Category: Consumer Television / Consumer Television Over :30 Single
Points: 10.0
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG
Category: Consumer Television / Consumer Television Under $50,000 Budget
Points: 10.0
First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA
Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Points: 10.0
Turning gray skies blue
Agency: Jung von Matt AG / Stuttgart
Client: ITS Travel
Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Points: 10.0
Ice Car
Agency: DDB London / London
Client: Volkswagen
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
'Bubbles'
Agency: McCann Erickson / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 10.0
Pizza Hut Delivery
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 10.0
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 10.0
Baby/Old Man
Agency: Giovanni, FCB / São Paulo
Client: BMW do Brasil
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 10.0
Raise a family
Agency: TBWA Singapore / Singapore
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Single
Points: 10.0
Donkey
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
SLR-Class Jogger
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 10.0
Client:
Cartoon Network
Title:
Calling All Titans
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Grand Hyatt Dubai
Title:
Panini Packaging
Category:
Package Design / Commercial Product Packaging
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Atmosphere PR
Title:
Atmosphere Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette book
Category:
Direct Mail / Direct Mail: Single
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
City of Minneapolis
Title:
Building
Category:
Brand and Corporate Identity Design / Logo/Trademark
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Hasselblad Center
Title:
Come and see new Swedish photography
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
Animal ID Promotion Organization
Title:
WHERE IS TAMA?
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
JWT
Title:
Hold My Skateboard While I Kiss Your Girlfriend
Category:
Collateral Design / Self-Promotion - Single Only
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
The Islands Of The Bahamas Ministry Of Tourism
Title:
SOS Online Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett-Packard Inc.
Title:
HP Cord Music Campaign
Category:
Banners / Banner - Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Motoraver Verlag
Title:
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Category:
Banners / Banner - Single
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Art of Speed
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Saturn
Title:
Saturn Relay Minisite
Category:
Beyond the Banner
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MTV Design
Title:
Intro Guy: Car Alarm
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Award:
2005 Design Bronze Pencil
Points:
10.0
Client:
POT NOODLE
Title:
HYSTERICAL GIRLFRIEND
Category:
Brand Gaming / Brand Gaming - Other Digital Media
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Nokia N-Gage
Title:
Blindfolded Boxing
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MINI USA
Title:
The MINI Jump In Game
Category:
Brand Gaming / Brand Gaming - Websites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Hewlett Packard
Title:
HP Screensaver
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Diamond + Schmitt Architects Inc
Title:
Diamond + Schmitt
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Vodafone
Title:
Vodafone Design File
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Robots R50R
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
SonyStyle
Title:
Holiday Wishes
Category:
Integrated Branding Campaign
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Words Save lives
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
GRAACC
Title:
Morph
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
Converse Inc.
Title:
Converse Gallery
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
HYBRIDWORKS
Title:
HYBRIDWORKS.jp
Category:
Self-Promotion / Self-Promotion - Web Sites
Award:
2005 Interactive Bronze Pencil
Points:
10.0
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Insurance Corporation of British Columbia (ICBC)
Title:
Buddies, Dogs, Drive Through
Category:
Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Impossible is Nothing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Soken Electronics (Thailand) Co. Ltd.
Title:
Soken DVD
Category:
Consumer Television / Consumer Television Over :30 Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
VIRGIN ATLANTIC AIRWAYS
Title:
LOVE STORY
Category:
Consumer Television / Consumer Television Over :30 Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
ITS Travel
Title:
Turning gray skies blue
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Sony (Malaysia) Sdn Bhd
Title:
'Bubbles'
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
BMW do Brasil
Title:
Baby/Old Man
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Raise a family
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
Donkey
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
SLR-Class Jogger
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Bronze Pencil
Points:
10.0
