The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
InstantDJ
Agency: BBDO / New York
Client: Bacardi
Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Branded Social Post / Real-Time Response
Points: 25.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos
Category: Social Engagement / User-Generated Content
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Social Engagement / Community Building
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter
Category: Social Engagement / Community Building
Points: 25.0
#redefinewomen
Agency: Host / Sydney
Client: Host
Category: Social Engagement / Community Building
Points: 25.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO
Category: Craft / Use of Visuals
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Social Media
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Branded Social Post / Branded Social Campaign
Points: 25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Host
Title:
#redefinewomen
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0