The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Print / Flat & Dimensional
Points: 25.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Ambient / P.O.P. & In-Store - Single
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Ambient / Immersive / Installations
Points: 25.0
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Ambient / Immersive / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient / Immersive / Installations
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Social Media & Viral Marketing
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Digital / Social Media & Viral Marketing
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 25.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Direct
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Innovation in Direct
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Websites, Mobile, & Banners
Points: 25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0