The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Direction / Direction - Single
Points: 25.0
GRAVITY CAT
Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo
Client: Sony Interactive Entertainment
Category: Craft - Direction / Direction - Single
Points: 25.0
Every Second Counts
Agency: FINCH / Sydney
Client: St. Kilda Film Festival
Category: Craft - Writing / Writing - Single
Points: 25.0
Daughter
Agency: Venables Bell and Partners / San Francisco + Somesuch + Anonymous Content / Los Angeles + Work Editorial / Los Angeles + Human / Los Angeles
Client: Audi of America
Category: Craft - Writing / Writing - Single
Points: 25.0
The Art Market (in Four Parts) - Auctions
Agency: Neighborhood Watch Films / Brooklyn, NY + Artsy / New York, NY + UBS / New York, NY
Client: Artsy
Category: Craft - Editing / Editing - Single
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Craft - Cinematography / Cinematography - Single
Points: 25.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Animation / Animation - Single
Points: 25.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City
Client: Coldplay
Category: Craft - Visual Effects / Visual Effects - Single
Points: 25.0
Dark to Light
Agency: BBDO / New York
Client: Mars Petcare / Pedigree
Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 25.0
Google presents: The Hidden Worlds of the National Parks
Agency: Google Brand Studio / San Francisco + Stink Digital / New York City + Ghost Robot / New York City
Client: National Parks Service + Google
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 25.0
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York
Client: Smirnoff
Category: Craft - Sound Design / Sound Design - Single
Points: 25.0
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Sony Interactive Entertainment
Title:
GRAVITY CAT
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
St. Kilda Film Festival
Title:
Every Second Counts
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Audi of America
Title:
Daughter
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Artsy
Title:
The Art Market (in Four Parts) - Auctions
Category:
Craft - Editing / Editing - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Craft - Visual Effects / Visual Effects - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Mars Petcare / Pedigree
Title:
Dark to Light
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
National Parks Service + Google
Title:
Google presents: The Hidden Worlds of the National Parks
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Sound Design / Sound Design - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0