The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The IKEA Human Catalogue
Agency: BBH / Singapore
Client: IKEA
Category: Branded Social Post / Campaign
Points: 25.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Social Engagement / User-Generated Content
Points: 25.0
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors
Category: Social Engagement / Community Building
Points: 25.0
Google Home of The Whopper
Agency: DAVID / Miami
Client: Burger King
Category: Social Engagement / Community Building
Points: 25.0
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Use of Visuals
Points: 25.0
Snaplications
Agency: VML / Sydney
Client: McDonald's Australia
Category: Innovation in Social Media
Points: 25.0
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean
Category: Social Engagement / Community Building
Points: 25.0
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Branded Social Post / Campaign
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Google Home of The Whopper
Category:
Social Engagement / Community Building
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Award:
2018 Social Media Gold Pencil
Points:
25.0
Client:
McDonald's Australia
Title:
Snaplications
Category:
Innovation in Social Media
Award:
2018 Social Media Gold Pencil
Points:
25.0