The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Branded Social Post / Branded Social Campaign
Points: 50.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Innovation in Social Media
Points: 25.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Branded Social Post / Real-Time Response
Points: 25.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos
Category: Social Engagement / User-Generated Content
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Social Engagement / Community Building
Points: 25.0
InstantDJ
Agency: BBDO / New York
Client: Bacardi
Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO
Category: Craft / Use of Visuals
Points: 25.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Branded Social Post / Branded Social Post - Single
Points: 25.0
#redefinewomen
Agency: Host / Sydney
Client: Host
Category: Social Engagement / Community Building
Points: 25.0
Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter
Category: Social Engagement / Community Building
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Branded Social Post / Branded Social Campaign
Points: 25.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Social Engagement / Community Building
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Social Engagement / Community Building
Points: 15.0
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice
Category: Branded Social Post / Real-Time Response
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Social Media
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Branded Social Post / Branded Social Campaign
Points: 15.0
Whopper Sign
Agency: DAVID / Miami
Client: Burger King
Category: Social Engagement / User-Generated Content
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Social Engagement / User-Generated Content
Points: 15.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: Social Engagement / User-Generated Content
Points: 10.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO
Category: Social Media Page by a Brand
Points: 10.0
Pinlist
Agency: DM9DDB / São Paulo
Client: Tok&Stok
Category: Innovation in Social Media
Points: 10.0
President of Playlists
Agency: Spotify / New York
Client: Spotify
Category: Branded Social Post / Real-Time Response
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Branded Social Post / Real-Time Response
Points: 10.0
Twitter Refugees
Agency: VML South Africa / Cape Town
Client: PASSOP
Category: Branded Social Post / Real-Time Response
Points: 10.0
The Hashtag 500
Agency: Ogilvy / New York
Client: NASCAR
Category: Social Engagement / Community Building
Points: 10.0
Doritos No Choice
Agency: Goodby Silverstein & Partners / San Francisco + Hey Wonderful / Los Angeles + Rock Paper Scissors / Los Angeles + One Union / San Francisco
Client: Doritos
Category: Social Engagement / Community Building
Points: 10.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Craft / Use of Visuals
Points: 10.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Craft / Writing
Points: 10.0
Mirrors of Racism
Agency: W3haus / São Paulo
Client: NGO Criola
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Episode Leak
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Branded Social Post / Branded Social Post - Single
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Orgasm for all
Agency: Shackleton / Barcelona
Client: Durex
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Free The Speech
Agency: KING / Stockholm
Client: Ministry for Foreign Affairs
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix
Category: Social Engagement / Community Building
Points: 5.0
A Table to End Hunger
Agency: McCann / Sydney
Client: The Hunger Project Australia
Category: Social Engagement / Community Building
Points: 5.0
Meet Sandile
Agency: Joe Public United / Johannesburg + Native VML / Johannesburg
Client: Nedbank
Category: Social Engagement / Community Building
Points: 5.0
Santa Project
Agency: FigliuloandPartners / New York
Client: Macy's Inc
Category: Social Engagement / Community Building
Points: 5.0
Adobe Photoshop - There's Magic Inside
Agency: Edelman / San Francisco
Client: Adobe
Category: Social Engagement / Community Building
Points: 5.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo
Category: Social Engagement / Community Building
Points: 5.0
Dads #ShareTheLoad (Film Case)
Agency: BBDO India / Mumbai
Client: P&G India
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International
Category: Social Engagement / Community Building
Points: 5.0
President of Playlists
Agency: Spotify / New York
Client: Spotify
Category: Craft / Writing
Points: 5.0
Ponle Acento
Agency: LatinWorks / Austin
Client: Major League Baseball
Category: Social Engagement / Community Building
Points: 5.0
Holiday Wishes
Agency: Red Tettemer O'Connell + Partners / Philadelphia
Client: Reyka Vodka
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
#MYNEOLABEL
Agency: iris / London
Client: adidas neo
Category: Social Engagement / Community Building
Points: 5.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Bacardi
Title:
InstantDJ
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
HBO
Title:
Into HBO
Category:
Craft / Use of Visuals
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Host
Title:
#redefinewomen
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Into HBO
Category:
Social Media Page by a Brand
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Tok&Stok
Title:
Pinlist
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
President of Playlists
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
PASSOP
Title:
Twitter Refugees
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Bacardi
Title:
InstantDJ
Category:
Innovation in Social Media
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NASCAR
Title:
The Hashtag 500
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Doritos
Title:
Doritos No Choice
Category:
Social Engagement / Community Building
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Morton Salt
Title:
The One Moment
Category:
Craft / Use of Visuals
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Craft / Writing
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
NGO Criola
Title:
Mirrors of Racism
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Netflix - Narcos
Title:
Episode Leak
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Cheetos
Title:
Cheetos Museum
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Durex
Title:
Orgasm for all
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Ministry for Foreign Affairs
Title:
Free The Speech
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
The Hunger Project Australia
Title:
A Table to End Hunger
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Nedbank
Title:
Meet Sandile
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Macy's Inc
Title:
Santa Project
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Adobe
Title:
Adobe Photoshop - There's Magic Inside
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
momondo
Title:
The DNA Journey
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad (Film Case)
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Ponle Acento
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Reyka Vodka
Title:
Holiday Wishes
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
