The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
"Captain Marvel" Main-on-End Title Sequence
Agency: Elastic / Santa Monica + Marvel / Los Angeles
Client: Marvel
Category: Title Sequences
Points: 2.0
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Innovation in Integrated Branding
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors
Category: Promotional / Collateral Items
Points: 2.0
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors
Category: Spatial Design / Experiential & Immersive
Points: 2.0
"Recommended by Humans"
Agency: ENGINE / New York City + HBO / New York City
Client: HBO
Category: Digital & Online / Websites & Mobile
Points: 2.0
HORNBACH "Smell of Spring"
Agency: HEIMAT / Berlin + ANORAK Film / Berlin + Slaughterhouse / Berlin + LOFT Studios GmbH / Berlin
Client: HORNBACH Baumarkt AG
Category: Online Films & Video / Short Form - Single
Points: 2.0
"The New Kid" by DICK'S Sporting Goods
Agency: Anomaly / New York + Arcade / New York + MPC / New York + Pacific Rim / Los Angeles
Client: DICK'S Sporting Goods
Category: Craft - Visual Effects / Single
Points: 2.0
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY / Bytedance
Category: Digital & Online / Social Media Post - Campaign
Points: 2.0
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY
Category: Digital / Social Media
Points: 2.0
#BPM100 DANCE PROJECT
Agency: TBWA\HAKUHODO Inc. / Tokyo + Bytedance KK / Tokyo + JAPANESE RED CROSS SOCIETY / Tokyo
Client: JAPANESE RED CROSS SOCIETY
Category: User-Generated Content
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace
Category: Magazine / Campaign
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace
Category: Posters / Campaign
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace
Category: Craft / Photography
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement
Category: Influencer Marketing / Single Channel
Points: 2.0
#GoEqual
Agency: Africa / Sao Paulo
Client: Go Equal Movement
Category: Community Building
Points: 2.0
#HannaBumblebee
Agency: Jung von Matt/Donau / Vienna + Erste Group Bank / Vienna + Passion Animation Studios / London + Mcasso Music Production / London
Client: Erste Group Bank AG
Category: Craft - Animation / Single
Points: 2.0
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire
Category: Magazine / Single
Points: 2.0
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students
Category: Long Form Video / Single
Points: 2.0
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe
Category: User-Generated Content
Points: 2.0
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe
Category: Innovation in Branded Entertainment
Points: 2.0
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students
Category: Online Films & Video / Long Form - Single
Points: 2.0
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe
Category: User-Generated Content
Points: 2.0
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students
Category: Craft - Direction / Single
Points: 2.0
#NationalRoastDay
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / New York + Spark Foundry / New York
Client: Wendy's
Category: Active Engagement
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France
Category: Games / Digital & Physical
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France
Category: Social Channel / Single Platform
Points: 2.0
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France
Category: Active Engagement
Points: 2.0
#NoKidsInCages
Agency: Badger & Winters / New York
Client: RAICES
Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
#PauseToRemember
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto
Client: HomeEquity Bank
Category: Active Engagement
Points: 2.0
#Romanovs100 AR Photo Album
Agency: RT / Moscow
Client: RT
Category: Craft / Art Direction
Points: 2.0
#Romanovs100 AR Photo Album
Agency: RT / Moscow
Client: RT
Category: Craft / Art Direction
Points: 2.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Experiential / Live Events
Points: 2.0
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG
Category: Events / Stunts / Competitions
Points: 2.0
#SpotifyWrapped
Agency: Spotify In-House / New York
Client: Spotify
Category: User-Generated Content
Points: 2.0
#SpotifyWrapped
Agency: Spotify In-House / New York
Client: Spotify
Category: Active Engagement
Points: 2.0
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan
Category: Public Relations
Points: 2.0
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client: Peace Collective
Category: Branding / Branded Item
Points: 2.0
#Vaccines Work
Agency: RPA / Santa Monica
Client: Unicef Globle
Category: Craft / Illustration
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts
Category: Social Post / Real-time Response
Points: 2.0
-60% culture
Agency: BBDO Belgium / Brussels
Client: State of the Arts
Category: Cultural Driver
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte
Category: Film / Health & Wellness
Points: 2.0
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte
Category: Craft / Art Direction
Points: 2.0
2019 UABB Brand Promotion Identity
Agency: another design / Guangzhou
Client: Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office
Category: Branding / Identity System
Points: 2.0
3919
Agency: BETC / Paris
Client: SIG (Service d'Information du Gouvernement)
Category: Media Relations
Points: 2.0
3D Activist
Agency: Alma DDB / Miami
Client: Change the Ref
Category: Experiential / Live Events
Points: 2.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes
Category: Brand Installations
Points: 2.0
50/50
Agency: INGO / Stockholm
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd.
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Client:
Marvel
Title:
"Captain Marvel" Main-on-End Title Sequence
Category:
Title Sequences
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
"Democratic Art – An Ai Weiwei for everybody."
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Award:
2020 Design Merit Award
Points:
2.0
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
HBO
Title:
"Recommended by Humans"
Category:
Digital & Online / Websites & Mobile
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Smell of Spring"
Category:
Online Films & Video / Short Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
DICK'S Sporting Goods
Title:
"The New Kid" by DICK'S Sporting Goods
Category:
Craft - Visual Effects / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
JAPANESE RED CROSS SOCIETY / Bytedance
Title:
#BPM100 DANCE PROJECT
Category:
Digital & Online / Social Media Post - Campaign
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
JAPANESE RED CROSS SOCIETY
Title:
#BPM100 DANCE PROJECT
Category:
Digital / Social Media
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
JAPANESE RED CROSS SOCIETY
Title:
#BPM100 DANCE PROJECT
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Craft / Photography
Award:
2020 Print Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Influencer Marketing / Single Channel
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Go Equal Movement
Title:
#GoEqual
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Erste Group Bank AG
Title:
#HannaBumblebee
Category:
Craft - Animation / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Magazine / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adobe
Title:
#MoviePosterMovie
Category:
Innovation in Branded Entertainment
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Award:
2020 Film Merit Award
Points:
2.0
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Craft - Direction / Single
Award:
2020 Moving Image Craft Merit Award
Points:
2.0
Client:
Wendy's
Title:
#NationalRoastDay
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Games / Digital & Physical
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Social Channel / Single Platform
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
RAICES
Title:
#NoKidsInCages
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
HomeEquity Bank
Title:
#PauseToRemember
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Editorial / Books
Award:
2020 Design Merit Award
Points:
2.0
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Experiential / Live Events
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Deutsche Lufthansa AG
Title:
#SayYesToEurope
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Spotify
Title:
#SpotifyWrapped
Category:
User-Generated Content
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Spotify
Title:
#SpotifyWrapped
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
HDFC Bank Parivartan
Title:
#STOPMITHANI
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Award:
2020 Design Merit Award
Points:
2.0
Client:
Unicef Globle
Title:
#Vaccines Work
Category:
Craft / Illustration
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
State of the Arts
Title:
-60% culture
Category:
Cultural Driver
Award:
2020 Cultural Driver Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Craft / Art Direction
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Shenzhen Biennale of Urbanism\Architecture Organizing Committee Office
Title:
2019 UABB Brand Promotion Identity
Category:
Branding / Identity System
Award:
2020 Design Merit Award
Points:
2.0
Client:
SIG (Service d'Information du Gouvernement)
Title:
3919
Category:
Media Relations
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Change the Ref
Title:
3D Activist
Category:
Experiential / Live Events
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
50/50
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
