The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
47
Agency: Klick Health / Toronto + Canja Audio Culture + Zombie Studio
Client: Café Joyeux
Category: Craft / Art Direction
Points: 45.0
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Out of Home / Series
Points: 45.0
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM
Category: Use of Licensed Music
Points: 45.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Craft / Art Direction
Points: 45.0
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace
Category: Film & Video
Points: 45.0
Address Change
Agency: LG2 / Quebec + Dans La Rue + Circonflex + OKOK
Client: Dans La Rue
Category: Social Media for Good
Points: 45.0
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + Nexus Studios / London + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland
Client: Mars NZ
Category: Innovation / Use of Media in Creative Use of Data
Points: 45.0
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix
Category: Stunts & Activations
Points: 45.0
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown
Category: Film & Video
Points: 45.0
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown
Category: Social Media
Points: 45.0
Better On a Better Mobile Network
Agency: Bear Meets Eagle On Fire / Sydney + +61 / Sydney + Revolver / Sydney + Rumble Studios / Sydney
Client: Telstra
Category: Animation / Series
Points: 45.0
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT
Category: Experiential / Customer Experience / CX
Points: 45.0
Change Your World
Agency: Squarespace + ICONOCLAST / Los Angeles + Cartel Editorial + Electric Theatre Collective
Client: Squarespace
Category: Craft / Art Direction
Points: 45.0
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women
Category: Direct Marketing
Points: 45.0
Child Wedding Cards
Agency: IMPACT BBDO / Dubai
Client: UN Women
Category: Print & Promotional for Good
Points: 45.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Innovation / Use of Media in Public Relations
Points: 45.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Brand Partnerships
Points: 45.0
Consul Clean Sponsorship
Agency: DM9 / Sao Paulo
Client: Consul Appliances
Category: Physical Products & Apparel
Points: 45.0
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2
Category: Branded AI / Campaign
Points: 45.0
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.0
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Use of Drama
Points: 45.0
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Visual Effects / Single
Points: 45.0
Football is for Food
Agency: Special US / Los Angeles + Uber Eats / San Francisco + O Positive / Los Angeles
Client: Uber Eats
Category: Integrated / Omnichannel Campaign
Points: 45.0
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Integrated / Omnichannel Campaign
Points: 45.0
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client: adidas
Category: Social Post / Single
Points: 45.0
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER
Category: Design for Good
Points: 45.0
IMPOSSIBLE JOURNEY
Agency: Area 23, an IPG Health Company / New York + The Youth / Curitiba
Client: ASTER
Category: Moving Image / Single
Points: 45.0
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain
Category: Innovation in AI
Points: 45.0
Install Our Logo
Agency: Leo Mexico / Mexico City + GATO / Mexico City
Client: ADT Security
Category: Creative Effectiveness / Consumer Services
Points: 45.0
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Experiential & Immersive
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Technology as a Creative Tool
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Technology
Points: 45.0
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group
Category: Social Post / Single Platform Series
Points: 45.0
LONG LASTING RVIEWS
Agency: Publicis Conseil / Paris
Client: DARTY
Category: Experiential / Customer Experience / CX
Points: 45.0
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Audio
Points: 45.0
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Custom Content
Points: 45.0
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Innovation / New Ideas in Pharma
Points: 45.0
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential Radio & Audio
Points: 45.0
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.0
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.0
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Creative Effectiveness / Publications & Media / Books / News
Points: 45.0
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Posters / Series
Points: 45.0
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.0
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 45.0
Client:
Café Joyeux
Title:
47
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Out of Home / Series
Award:
2025 Design Gold Pencil
Points:
45.0
Client:
SiriusXM
Title:
A Life in Sound
Category:
Use of Licensed Music
Award:
2025 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Craft / Art Direction
Award:
2025 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Film & Video
Award:
2025 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Dans La Rue
Title:
Address Change
Category:
Social Media for Good
Award:
2025 Social Media Gold Pencil
Points:
45.0
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Innovation / Use of Media in Creative Use of Data
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.0
Client:
Netflix
Title:
Alcaraz Signs
Category:
Stunts & Activations
Award:
2025 Social Media Gold Pencil
Points:
45.0
Client:
Coordown
Title:
Assume That I Can
Category:
Film & Video
Award:
2025 Health & Wellness Gold Pencil
Points:
45.0
Client:
Coordown
Title:
Assume That I Can
Category:
Social Media
Award:
2025 Health & Wellness Gold Pencil
Points:
45.0
Client:
Telstra
Title:
Better On a Better Mobile Network
Category:
Animation / Series
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential / Customer Experience / CX
Award:
2025 Direct Marketing Gold Pencil
Points:
45.0
Client:
Squarespace
Title:
Change Your World
Category:
Craft / Art Direction
Award:
2025 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
UN Women
Title:
Child Wedding Cards
Category:
Direct Marketing
Award:
2025 Health & Wellness Gold Pencil
Points:
45.0
Client:
UN Women
Title:
Child Wedding Cards
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Gold Pencil
Points:
45.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Innovation / Use of Media in Public Relations
Award:
2025 Public Relations Gold Pencil
Points:
45.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Brand Partnerships
Award:
2025 Out of Home Gold Pencil
Points:
45.0
Client:
Consul Appliances
Title:
Consul Clean Sponsorship
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Gold Pencil
Points:
45.0
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Branded AI / Campaign
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.0
Client:
Apple
Title:
Flock
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Gold Pencil
Points:
45.0
Client:
Apple
Title:
Flock
Category:
Use of Drama
Award:
2025 Film & Video Gold Pencil
Points:
45.0
Client:
Apple
Title:
Flock
Category:
Visual Effects / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Uber Eats
Title:
Football is for Food
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.0
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Integrated / Omnichannel Campaign
Award:
2025 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
adidas
Title:
Hey Jude
Category:
Social Post / Single
Award:
2025 Social Media Gold Pencil
Points:
45.0
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Design for Good
Award:
2025 Design Gold Pencil
Points:
45.0
Client:
ASTER
Title:
IMPOSSIBLE JOURNEY
Category:
Moving Image / Single
Award:
2025 Design Gold Pencil
Points:
45.0
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation in AI
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.0
Client:
ADT Security
Title:
Install Our Logo
Category:
Creative Effectiveness / Consumer Services
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Gold Pencil
Points:
45.0
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Experiential / Customer Experience / CX
Award:
2025 Direct Marketing Gold Pencil
Points:
45.0
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Audio
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Award:
2025 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Pharma
Award:
2025 Pharma Gold Pencil
Points:
45.0
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Gold Pencil
Points:
45.0
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Public Relations Gold Pencil
Points:
45.0
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.0
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Creative Effectiveness / Publications & Media / Books / News
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Posters / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.0
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Out of Home Gold Pencil
Points:
45.0
Client:
CeraVe
Title:
Michael CeraVe
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.0
