The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC Category: Spatial Design / Wayfinding
Xbox Equality Controller
Agency: SERVICEPLAN GERMANY / Munich
Client: Microsoft / Xbox Category: Packaging / Specialty
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Promotional / Posters - Series
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Promotional / Collateral Items
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Spatial Design / Experiential & Immersive
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Spatial Design / Experiential & Immersive
Tokyo Summer Games - Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Innovation & Transformation / Innovation in Design
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Innovation & Transformation / Innovation in Design
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Innovation & Transformation / Innovation in Design
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species Category: Branding / Rebranding
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Branding / Identity System
TOKYO 2020 Sport Pictograms
Agency: DENTSU INC. / Tokyo + CEKAI / Tokyo + TYO MONSTER / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Craft / Art Direction
Award:
2022 Design Silver Pencil
Agency:
6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client:
my CLINIC
Title:
Sign Planning for a Clinic Embodying its Concept
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE029S
Award:
2022 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Microsoft / Xbox
Title:
Xbox Equality Controller
Category:
Packaging / Specialty
Annual ID:
OS22_DE026S
Award:
2022 Design Silver Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE024S
Award:
2022 Design Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE025S
Award:
2022 Design Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE027S
Award:
2022 Design Silver Pencil
Agency:
Havas Middle East / Dubai + Jack Morton / Dubai
Client:
adidas
Title:
Liquid Billboard
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE028S
Award:
2022 Design Silver Pencil
Agency:
BBDO Canada / Toronto
Client:
Canadian Paralympic Committee
Title:
Tokyo Summer Games - Para Pack
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE031S
Award:
2022 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client:
UNLABELED, NEXUSVII.
Title:
Camouflage Against the Machines
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE032S
Award:
2022 Design Silver Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE033S
Award:
2022 Design Silver Pencil
Agency:
Landor & Fitch / Paris
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Rebranding
Annual ID:
OS22_DE023S
Award:
2022 Design Silver Pencil
Agency:
Rethink + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Branding / Identity System
Annual ID:
OS22_DE022S