The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Best Test Drive. Ever. Period. Integrated Campaign

Agency Butler, Shine, Stern & Partners / Sausalito

Client MINI USA

Category

Integrated Branding / Consumer Campaign

Annual ID

12507G

2012 Awards

Total Points: 5

Merit

Credits

Agency

Butler
Shine
Stern & Partners

Production Company

Cleaver Edit
Tool of North America
Joby Ochsner

Art Director

Christian Laniosz

Writer

Erik Enberg

Agency Producer

Stacy McClain
Tai Kuo

Director

Erich Joiner

Editor

Pete Koob

Digital Artist / Multimedia

Tom Yaniv
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