The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Old Spice YouTube

Agency Wieden + Kennedy, Portland / Portland

Client Old Spice

Category

Best Brand Channel

Annual ID

12053E

2012 Awards

Total Points: 15

Silver

Credits

Agency Producer

Ann-Marie Harbour

Content Strategist

Dean McBeth
Chris Dukeminier
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