The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Old Spice YouTube

Agency Wieden + Kennedy, Portland / Portland

Client Old Spice


Best Brand Channel

Annual ID


2012 Awards

Total Points: 15

Silver Pencil


Agency Producer

Ann-Marie Harbour

Content Strategist

Dean McBeth
Chris Dukeminier
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