The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Print & Outdoor


Agency Cheil / Hong Kong

Client Samsung


Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single

Annual ID


2017 Awards

Total Points: 10

Bronze Pencil



Cheil / Hong Kong

Art Director

Ivan Au
Toby Hong

Creative Director

Lili Jiang
Fung Chan

Executive Creative Director

Paul Chan

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