The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2018 One Show - Branded Entertainment

Beyond Money

Agency MRM//McCann / Madrid

Client Banco Santander

Category

Innovation in Branded Entertainment

Annual ID

OS_BE18044S

2018 Awards

Total Points: 15

Silver

Credits

Agency

MRM//McCann / Madrid

Art Director

Rafael Merino

Writer

Kike Maillo

Photographer

Alex Catalan

Producer

Mercedes Garcia Parreño
Sara Muñoz

Creative Director

Lee Tan

Executive Creative Director

Jesús Revuelta

Chief Creative Officer

Miguel Bemfica

Music & Sound

Josep Villagut

Creative Team

Pablo Camarero
Yerai Gomez
David Hidalgo
Carlos Malave
Marcos Martínez
Daniel Requena
Ruben Sanchez
Sergio Villarubia

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