The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Friend-vertising
Agency Colenso BBDO / New Zealand + Spark NZ / Auckland + Good Oil / Auckland + Liquid Studios / Auckland
Category
Innovation & Transformation / Innovation in Direct Marketing
Annual ID
OS_DM21_114M
2021 Awards
Total Points: 3
Merit
Credits
Agency
Colenso BBDO / New Zealand
Client / Brand
Spark NZ / Auckland
Production Company
Good Oil / Auckland
Post Production Company
Liquid Studios / Auckland
Art Director
Luke Dawson
Kat Tadaki
Chief Creative Officer
Levi Slavin
Chief Marketing Officer
Ally Young
Copywriter
Michael Swinburn
Creative Director
Thomas Darlow
Beth O'Brien
Designer
Josh Hart-Vrijkotte
Director
Dave Wood
Director of Photography
Crighton Bone
Editor
Simon Njoo
Executive Creative Director
Simon Vickers
Executive Producer
Andrew McLean
Tamara O'Neill
Photographer
Troy Goodall
Producer
Lee Thomson
Shirleyanne McDonald-Shaw
Managing Director
George McKenzie
Retoucher
Jason King
Sound Design
Craig Matuschka
Brand Partner - Social
Hunter Haines
Business Manager
Elsi Gibbs
Colourist
Pete Richie
Delivery Director
Serena Fountain-Jones
Digital Producer
Amelie Schoen
Head of TV
Natasha Gill
Managing Partner
Piers Bebbington
Online
Richard Betts
Senior Planner
Amy Pollok
Tribe Lead Brand Experience
Sarah Williams
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