The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Out of Home

Moving Day

Agency Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal

Client McDonald's Canada


P.O.P. & In-Store / Series

Annual ID


2021 Awards

Total Points: 3




Cossette / Montreal

Client / Brand

McDonald's Canada / Montreal

Production Company

Consulat / Montréal

Post Production Company

Visual Box / Montreal

Chief Creative Officer

Peter Ignazi
Louis-Philippe Tremblay

Chief Design Officer

Barbara Jacques

Creative Director

Alexandre Gadoua

Executive Creative Director

Anne-Claude Chénier

Executive Producer

Julie Beaudoin

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