The One Show
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Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS22_EX072M
About the Work
Entry Description
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing, and we only had falabella.com opened for any consumer. That is why we gave them the opportunity to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and they earn a 5% commission on every sale made through their link. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
Background:
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs?
Solution:
We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
How did the work have a direct impact on the success of the brand or the growth of the business?
3362 employees opened their own falabella.com link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing, and we only had falabella.com opened for any consumer. That is why we gave them the opportunity to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and they earn a 5% commission on every sale made through their link. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
Background:
When the 2020 quarantine started, we had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could we help them to continue selling and therefore keep their jobs?
Solution:
We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee, and for every sale made on their link they earn a 5% commission. We saved their jobs and also sold 3M USD in this completely new way of using our salespeople.
How did the work have a direct impact on the success of the brand or the growth of the business?
3362 employees opened their own falabella.com link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett Colombia / Bogotá
Chief Creative Officer
Mauricio Sarmiento
Executive Creative Director
Andrés Restrepo "Lama"
Juan Romero "Tiko"
Brand Director
Carolina Carmona
CEO
Olga Lucía Villegas
Comunications & PR Manager
Christina Botero
General Account Director
Ana Sanchez
Omnichannel Manager
Edgar Guzmán
Planning Director
Alejandro Mora
Publicis Groupe Regional Chairman
Fernando Bellotti
Sells Experience Manager
Leidy Montoya
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