The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Music & Sound Craft


Agency Ogilvy UK / London + Ogilvy / Hong Kong

Client TCCC / Sprite Zero Sugar


Sound Design

Annual ID


About the Work

Heat Happens. Everywhere. Anywhere. And at any time. It’s inevitable. But with the cooldown of an ice-cold Sprite, heat doesn’t have to leave you feeling heated. In this latest instalment of Sprite’s recently launched global platform, the focus is on Sprite Zero Sugar, which promises all the refreshment you need, with absolutely none of the sugar. Allowing our Gen Z target audience to Stay Cool by skipping heat entirely and get straight to what they want. So we devised campaign all about helping them cut the fluff, the waffle, the blah di blah. Removing the sugar to cut straight to the essential. That’s the premise of this series of online films. Four setups where a series of protagonists look to Sprite Zero Sugar to drown out the heat of a very long and very pointless story from a series of overly-chatty antagonists. Each universally relatable, but aimed squarely at Gen Z, who have it all going on all the time and hate to waste a second on anything they aren't enjoying. The global films were shot using multiple ethnicities and with precise performances to facilitate asynchronistic sound. This allowed the films to be redubbed seamlessly in numerous languages to ensure the campaign remains hyper-relevant across markets and regions. They were then targeted to match Sprite’s key drinking occasions, ‘on-the-go’ and ‘end-of-day’.

2023 Awards

Total Points: 3




Ogilvy UK / London
Ogilvy / Hong Kong

Production Company

The Sweetshop

Post Production Company

Gramercy Park Studios

Chief Creative Officer

Reed Collins

Creative Director

Dan Parmenter


Damien Shatford

Director of Photography

James Brown


Mark Edinoff

Executive Creative Director

Angus George
Johnny Watters

Executive Producer

Fiona Campbell


Sunny Sahota

Senior Art Director

Alex Hernesten
Calum Ray

Senior Copywriter

Alex Moore

assistant editor

Jack Moore

Chief strategy Officer

Arvind Srivastava

Global, Client Lead

Tim MacLehose

Global, Integration Lead

Ross McLeod

Lead Sound Designer

Zak Kurtha

Senior Project Director

Ngoni Gudo

Senior Sound Designer

Sam Cross

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