The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Photography
Annual ID
OS23_OH009G
About the Work
Inspired by the diverse Lacoste community, this campaign reveals the moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile.
2023 Awards
Total Points: 45
Gold Pencil
Credits
Agency
BETC / Paris
Client / Brand
Lacoste / Paris
Art Director
Agnes Cavard
Copywriter
Antoine Gauquelin
Executive Creative Director
Florence Bellisson
Photographer
Ronan Gallagher
Strategist
Louis Chahan
Agency Management
Fanny Buisseret
Gaëlle Gicqueau
Suzy Morin
Théophile Geslain
Art buyer
Isabelle Mocq
Assistant art director
Joachim Touitou
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