The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike
Category: Data & Human Experience / Online Data Visualization & Infographics
Points: 25.0
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India
Category: Innovation in Video / Single
Points: 25.0
House of Mamba
Agency: AKQA / London & Shanghai
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 15.0
Nike SB 2.0
Agency: Mutual Mobile / Austin
Client: Nike
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
Risk Everything Integrated
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Agency: Grow, Wieden+Kennedy, Mindshare, Google Creative Partnerships / Norfolk, Portland, Mountain View
Client: Nike / Google
Category: Advertising on Mobile Devices / Banners
Points: 5.0
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike
Category: Data & Human Experience / Data-Focused Design
Points: 5.0
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike
Category: User Experience Design - Mobile / Interface Design Craft
Points: 5.0
Knitting Machine
Agency: R/GA Buenos Aires / Buenos Aires
Client: Nike
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Client:
Nike
Title:
Your Year. Directed by Nike+
Category:
Data & Human Experience / Online Data Visualization & Infographics
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Nike India
Title:
Make Every Yard Count
Category:
Innovation in Video / Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
House of Mamba
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike SB 2.0
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Nike / Google
Title:
Nike Phenomenal Shot: A Google Art, Copy & Code Project
Category:
Advertising on Mobile Devices / Banners
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Merit Award
Points:
5.0