The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie
Category: Craft / Printing and Paper Craft - Single
Points: 50.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie
Category: Branding / Annual Report
Points: 25.0
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends
Category: Package Design / Package Design - Campaign
Points: 25.0
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover)
Category: Public Service / Radio - Single
Points: 25.0
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland
Category: Public Service / Collateral - Single
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 25.0
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group
Category: Craft / Typography in Design - Single
Points: 25.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie
Category: Collateral / Promotional Items
Points: 25.0
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG
Category: Innovation in Advertising / Single or Campaign
Points: 25.0
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie
Category: Craft / Printing and Paper Craft - Single
Points: 25.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG
Category: Package Design / Package Design - Campaign
Points: 15.0
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH
Category: Branding / Annual Report
Points: 15.0
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten
Category: Collateral Design / Promotion
Points: 15.0
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG
Category: Experiential Advertising / Installations
Points: 15.0
Lorem Recruitment
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt AG
Category: Interactive Advertising / Self-Promotion
Points: 15.0
1m2 of curiosity. The do-it-yourself recruitment posters.
Agency: serviceplan / Munich
Client: Serviceplan Hamburg GmbH & Co. KG
Category: Collateral Design / Posters - Campaign
Points: 15.0
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International
Category: Craft / Animation/Motion Graphics
Points: 15.0
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V.
Category: Public Service / Collateral - Single
Points: 15.0
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH
Category: Gaming / Online gaming
Points: 15.0
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG
Category: Publication Design / Book Cover Design
Points: 15.0
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH
Category: Craft / Typography in Design - Single
Points: 15.0
Book of Poison
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/Flora Garten
Category: Direct Mail / Single or Campaign
Points: 15.0
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 15.0
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 10.0
The Real Cookbook
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: Gerstenberg Verlag GmbH + Co. KG
Category: Package Design / Package Design - Single
Points: 10.0
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection
Category: Experiential Advertising / Events and Competitions
Points: 10.0
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V.
Category: Websites / E-Commerce
Points: 10.0
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH
Category: Spatial Design / Indoor Spaces
Points: 10.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH
Category: Craft / Interface Design
Points: 10.0
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG
Category: Craft / Interface Design
Points: 10.0
The BrandSpace
Agency: ART+COM in Cooperation with Coordination, Berlin / Berlin
Client: Deutsche Bank AG
Category: Spatial Design / Indoor Spaces
Points: 10.0
Icebergs
Agency: DDB Tribal Group / Berlin
Client: BSH Deutschland
Category: Craft / Photography in Design - Campaign
Points: 10.0
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH
Category: Websites / Consumer Goods
Points: 10.0
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH
Category: Craft / Printing and Paper Craft - Single
Points: 5.0
Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: BBDO Germany GmbH
Category: Sustainability in Design / Single or Campaign
Points: 5.0
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG
Category: Sustainability in Design / Single or Campaign
Points: 5.0
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg
Category: Broadcast Design / Single
Points: 5.0
HOWTO Magazine - The Black Issue
Agency: Ogilvy Germany / Frankfurt
Client: Ogilvy Germany
Category: Publication Design / Magazine Layout Design
Points: 5.0
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG
Category: Collateral Design / Promotion
Points: 5.0
No more landmines
Agency: Scholz & Friends / Hamburg
Client: SODI - Solidaritätsdienst International e. V.
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH
Category: Promos / Gaming Promos
Points: 5.0
ENTEGA ENERGY SAVING SPOT
Agency: DDB Tribal Group GmbH / Berlin
Client: Entega
Category: Innovation in Branded Content
Points: 5.0
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V.
Category: Events and Installations
Points: 5.0
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans
Category: Events and Installations
Points: 5.0
Wieners + Wieners Christmas dictation
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Wieners + Wieners GmbH
Category: Gaming / Online gaming
Points: 5.0
YouTube Secret Talents
Agency: Kolle Rebbe / Hamburg
Client: Google Germany GmbH
Category: Social Media / Best Use of Social Media
Points: 5.0
150years of Mammut - the biggest peak project in history
Agency: webguerillas GmbH / Munich
Client: Mammut Sports Group AG
Category: Social Media / Best Use of Social Media
Points: 5.0
shop2aid: the first facebook flea market where proceeds go to charity
Agency: denkwerk GmbH / Cologne
Client: 2aid.org e.V.
Category: Social Media / Best Use of Social Media
Points: 5.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Best of Show Pencil
Points:
50.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Branding / Annual Report
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Fresh N Friends
Title:
Obstfiguren (fruit figures)
Category:
Package Design / Package Design - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Collateral / Promotional Items
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Daimler AG
Title:
EBALL
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Ricola AG
Title:
Unwrap
Category:
Package Design / Package Design - Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Branding / Annual Report
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Collateral Design / Promotion
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Daimler AG
Title:
The invisible drive
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Jung von Matt AG
Title:
Lorem Recruitment
Category:
Interactive Advertising / Self-Promotion
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
1m2 of curiosity. The do-it-yourself recruitment posters.
Category:
Collateral Design / Posters - Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Publication Design / Book Cover Design
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Craft / Typography in Design - Single
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Gruner + Jahr AG & Co KG/Flora Garten
Title:
Book of Poison
Category:
Direct Mail / Single or Campaign
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
CNN International
Title:
The Ecosphere Project
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Gerstenberg Verlag GmbH + Co. KG
Title:
The Real Cookbook
Category:
Package Design / Package Design - Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Noah animal protection
Title:
Code: NOAH
Category:
Experiential Advertising / Events and Competitions
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Websites / E-Commerce
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Spatial Design / Indoor Spaces
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Craft / Interface Design
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
21st Century Beetle – Rock 'n' Scroll.
Category:
Craft / Interface Design
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Deutsche Bank AG
Title:
The BrandSpace
Category:
Spatial Design / Indoor Spaces
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
BSH Deutschland
Title:
Icebergs
Category:
Craft / Photography in Design - Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Websites / Consumer Goods
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Ogilvy Germany
Title:
HOWTO Magazine - The Black Issue
Category:
Publication Design / Magazine Layout Design
Award:
2012 Design Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Award:
2012 Design Merit Award
Points:
5.0
Client:
SODI - Solidaritätsdienst International e. V.
Title:
No more landmines
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Promos / Gaming Promos
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Entega
Title:
ENTEGA ENERGY SAVING SPOT
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Ankerland e. V.
Title:
Post-it War for Charity
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Mercedes-Benz Vans
Title:
Key to Viano
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Wieners + Wieners GmbH
Title:
Wieners + Wieners Christmas dictation
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Google Germany GmbH
Title:
YouTube Secret Talents
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Mammut Sports Group AG
Title:
150years of Mammut - the biggest peak project in history
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
2aid.org e.V.
Title:
shop2aid: the first facebook flea market where proceeds go to charity
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
