The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Identity System
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Packaging / Specialty
Points: 25.0
mt ex 3331
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Series
Points: 25.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK
Client: Honda Motor Co., Ltd.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Washi Lingerie Poster
Agency: HAKUHODO Inc. / TOKYO
Client: RC Corp. France-Japon
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
GRAVITY CAT
Agency: HAKUHODO Inc. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo
Client: Sony Interactive Entertainment
Category: Craft - Direction / Direction - Single
Points: 25.0
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association
Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K.
Category: Branding / Brand Installations
Points: 15.0
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD.
Category: Promotional / Posters - Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Posters - Series
Points: 15.0
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K.
Category: Promotional / Posters - Series
Points: 15.0
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K.
Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc.
Category: Motion Graphics / Single
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Illustration - Single or Series
Points: 15.0
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography - Single or Series
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Series
Points: 15.0
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo
Client: SHOEI
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: Toppan Printing Co.,Ltd.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA
Category: Innovation in UX / UI / Single Channel
Points: 15.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Collateral Item - Single
Points: 10.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Branding / Brand Books / Identity Guidelines
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Promotional / Posters - Series
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + amana inc. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART
Category: Promotional / Posters - Series
Points: 10.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Okayama Destination Campaign
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
NEW ANGLE, NEW WORLD.
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + DIJITAL EGG INC. / Tokyo
Client: NIHON UNIVERSITY COLLEGE OF ART
Category: Motion Graphics / Single
Points: 10.0
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Agency: Q / Tokyo + grandpa / Tokyo + BOAT / Tokyo
Client: ISSEY MIYAKE INC.
Category: Craft / Art Direction - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Illustration - Single or Series
Points: 10.0
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Agency: DENTSU INC. / Tokyo
Client: Beatink Inc / Opal Limited
Category: Craft / Printing & Paper Craft - Single or Series
Points: 10.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD.
Category: Ambient / Immersive / Digital Installations
Points: 10.0
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD.
Category: Physical Product
Points: 10.0
PPAP LIVE @ YOUTUBE FANFEST
Agency: PARTY / TOKYO + DENTSU INC. / TOKYO + BIRDMAN / TOKYO + TAIYO KIKAKU / TOKYO
Client: Google Inc.
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 10.0
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd.
Category: Branding / Identity System
Points: 5.0
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit
Category: Branding / Identity System
Points: 5.0
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING
Category: Branding / Identity System
Points: 5.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Branding / Collateral Item - Single
Points: 5.0
Kappa Sushi Rebranding
Agency: HAKUHODO INC. / TOKYO
Client: Kappa Create Co., Ltd.
Category: Branding / Rebranding
Points: 5.0
Hand meets Hand
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DY MEDIA PARTNERS INC. / Tokyo + WHITE Inc. / Tokyo + HAKUHODO PRODUCTS Inc. / Tokyo
Client: Tiffany & Co.
Category: Branding / Brand Installations
Points: 5.0
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: OTSUKA PHARMACEUTICAL CO., LTD.
Category: Typography / Static
Points: 5.0
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya
Client: Nagoya University of Arts
Category: Typography / Static
Points: 5.0
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains
Category: Promotional / Posters - Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Promotional / Posters - Series
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Promotional / Posters - Series
Points: 5.0
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Promotional / Posters - Series
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex 3331
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
RC Corp. France-Japon
Title:
The Washi Lingerie Poster
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Sony Interactive Entertainment
Title:
GRAVITY CAT
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Aging=Passage of Time
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Tourism Australia
Title:
GIGA Selfie
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
Okayama Destination Campaign
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NIHON UNIVERSITY COLLEGE OF ART
Title:
NEW ANGLE, NEW WORLD.
Category:
Motion Graphics / Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
ISSEY MIYAKE INC.
Title:
100 GRAPHICS by HOMME PLISSE ISSEY MIYAKE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Beatink Inc / Opal Limited
Title:
Cannes lions seminar poster "Cannes Creativity Through Machine Intelligence:A Conversation with Brian Eno
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Physical Product
Award:
2017 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Google Inc.
Title:
PPAP LIVE @ YOUTUBE FANFEST
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Kappa Create Co., Ltd.
Title:
Kappa Sushi Rebranding
Category:
Branding / Rebranding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Tiffany & Co.
Title:
Hand meets Hand
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
