The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Country Rankings

 


Japan

Client

Title

Category

Award

Points

GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Innovation in Responsive Environments Points: 75.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Illustration - Single or Campaign Points: 25.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Craft / Art Direction - Single or Campaign Points: 25.0
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Promotional / Collateral / Posters - Campaign Points: 25.0
One plus One. Agency: DENTSU INC. / Tokyo Client: Ministry of Foreign Affairs of Japan Category: Craft / Printing & Paper Craft - Single or Series Points: 25.0
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Craft / Printing & Paper Craft - Single or Series Points: 25.0
The Art of Cutout, Cobwebs Agency: DENTSU INC. / Tokyo Client: OLFA Corporation Category: Craft / Printing & Paper Craft - Single or Series Points: 25.0
Food Typography  Agency: Masaki Hanahara / Tokyo Client: H'or Cafe Category: Craft / Illustration - Single or Series Points: 25.0
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Craft / Illustration - Single or Series Points: 25.0
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo Client: ISSEY MIYAKE INC. Category: Craft / Art Direction - Single or Series Points: 25.0
SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series Points: 25.0
THE BEAUTY OF FOOD LOGISTICS Agency: DENTSU INC. / Tokyo Client: TOYOTA L&F Category: Promotional / Posters - Series Points: 25.0
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Typography / Static Points: 25.0
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Innovation in Moving Image Craft / Visual Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Use of Technology Points: 15.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign Points: 15.0
The Soy Sauce Posters Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Campaign Points: 15.0
The Soy Sauce Posters - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Promotional / Collateral / Posters - Single Points: 15.0
The Soy Sauce Prints - Flounder Fish Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Single Points: 15.0
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Applications Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign Points: 15.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Ambient Media / Live Events Points: 15.0
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Websites Points: 15.0
360° BOOK Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO Client: SEIGENSHA Art Publishing, Inc. Category: Craft / Printing & Paper Craft - Single or Series Points: 15.0
Study Opposite Styles Agency: DENTSU INC. / NAGOYA Client: Tokai Polytechnic College Category: Craft / Illustration - Single or Series Points: 15.0
UNCONTROLLED TYPES by Plotter Drawing Agency: SHA inc. / TOKYO Client: SHA inc. Category: Promotional / Posters - Series Points: 15.0
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single Points: 15.0
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single Points: 15.0
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Typography - Single or Campaign Points: 10.0
Make It Metal Agency: Ogilvy & Mather Japan GK / Tokyo Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile Points: 10.0
THE PROFESSIONAL OF JAPAN Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget Points: 10.0
GREEN LIGHT RUN Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo Client: adidas Japan Category: Experiential / Live Events Points: 10.0
HITOTOKI CLOCK Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo Client: KING JIM CO., LTD. Category: Craft / Art Direction Points: 10.0
CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization Points: 10.0
THE TANGIBLE MANNER Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo Client: All Nippon Airways Category: Craft / Visual Effects / Animation Points: 10.0
Makeup Tools Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series Points: 10.0
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Moving Image / Single Points: 10.0
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Experiential / Environmental / Indoor Spaces Points: 10.0
Safety Spokes Agency: Ogilvy & Mather Japan GK / Tokyo Client: Eyes, JAPAN Co. Ltd. Category: Experiential / Environmental / Ambient Media - Series Points: 10.0
BIEI JAM Agency: IMPROVIDE Co.,Ltd. / Sapporo Client: BIEISENKA Category: Packaging / Specialty Points: 10.0
Journey Around HEARTLAND Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo Client: Kirin Company, Limited Category: Promotional / Booklets, Brochures, & Product Catalogues Points: 10.0
Emergency Collectibles Agency: DENTSU INC. / TOKYO Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread Points: 10.0
Eating Kabuki with your fingers. Agency: DENTSU INC. / Tokyo Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series Points: 10.0
Tokyo Pen Pixel Agency: R/GA / Tokyo Client: MUJI Category: Branding / Brand Installations Points: 10.0
End Embarrassment Agency: Interbrand Japan / Tokyo Client: Matsumoto Kiyoshi Holdings Category: Packaging Points: 2.0
OBSESSION FOR SMOOTHNESS Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo Client: DOUBLE A Category: Craft - Direction / Single Points: 2.0
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / User Experience Points: 2.0
Election in the Dark Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo Client: Yahoo Japan Corporation Category: Web / Utility Points: 2.0
CeBIT 2017 Opening Ceremony | Japan Show Act Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo Client: Japanese Government Category: Craft / Dynamic Data Visualization Points: 2.0

adidas Japan

GREEN LIGHT RUN

Innovation in Responsive Environments

2018 Responsive Environments Gold Pencil

75.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Illustration - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Craft / Art Direction - Single or Campaign

2018 Print & Outdoor Gold Pencil

25.0

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Promotional / Collateral / Posters - Campaign

2018 Print & Outdoor Gold Pencil

25.0

Ministry of Foreign Affairs of Japan

One plus One.

Craft / Printing & Paper Craft - Single or Series

2018 Design Gold Pencil

25.0

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Craft / Printing & Paper Craft - Single or Series

2018 Design Gold Pencil

25.0

OLFA Corporation

The Art of Cutout, Cobwebs

Craft / Printing & Paper Craft - Single or Series

2018 Design Gold Pencil

25.0

H'or Cafe

Food Typography 

Craft / Illustration - Single or Series

2018 Design Gold Pencil

25.0

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Craft / Illustration - Single or Series

2018 Design Gold Pencil

25.0

ISSEY MIYAKE INC.

HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY

Craft / Art Direction - Single or Series

2018 Design Gold Pencil

25.0

HOKKOKU SHIMBUN INC.

SUMO GIRLS 82 TECHNIQUES

Craft / Art Direction - Single or Series

2018 Design Gold Pencil

25.0

TOYOTA L&F

THE BEAUTY OF FOOD LOGISTICS

Promotional / Posters - Series

2018 Design Gold Pencil

25.0

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Typography / Static

2018 Design Gold Pencil

25.0

DOUBLE A

OBSESSION FOR SMOOTHNESS

Craft - Innovation in Moving Image Craft / Visual

2018 Moving Image Craft Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Use of Technology

2018 Responsive Environments Silver Pencil

15.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

2018 Print & Outdoor Silver Pencil

15.0

Sagawa Shoyu Inc.

The Soy Sauce Posters

Promotional / Collateral / Posters - Campaign

2018 Print & Outdoor Silver Pencil

15.0

Sagawa Shoyu Inc.

The Soy Sauce Posters - Flounder Fish

Promotional / Collateral / Posters - Single

2018 Print & Outdoor Silver Pencil

15.0

Sagawa Shoyu Inc.

The Soy Sauce Prints - Flounder Fish

Publishing / Magazine - Single

2018 Print & Outdoor Silver Pencil

15.0

Sony Music Labels (Japan) Inc.

Make It Metal

Applications

2018 Mobile Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Craft / Data-Driven Personalization - Single or Campaign

2018 Direct Marketing Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Craft / Use of Digital Technology - Single or Campaign

2018 Direct Marketing Silver Pencil

15.0

adidas Japan

GREEN LIGHT RUN

Ambient Media / Live Events

2018 Direct Marketing Silver Pencil

15.0

Sony Music Labels (Japan) Inc.

Make It Metal

Websites

2018 Interactive Silver Pencil

15.0

SEIGENSHA Art Publishing, Inc.

360° BOOK

Craft / Printing & Paper Craft - Single or Series

2018 Design Silver Pencil

15.0

Tokai Polytechnic College

Study Opposite Styles

Craft / Illustration - Single or Series

2018 Design Silver Pencil

15.0

SHA inc.

UNCONTROLLED TYPES by Plotter Drawing

Promotional / Posters - Series

2018 Design Silver Pencil

15.0

HOKKOKU SHIMBUN INC.

"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

2018 Design Silver Pencil

15.0

HOKKOKU SHIMBUN INC.

"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES

Promotional / Posters - Single

2018 Design Silver Pencil

15.0

Red Bull

Red Bull Music Festival Tokyo

Craft / Typography - Single or Campaign

2018 Print & Outdoor Bronze Pencil

10.0

Sony Music Labels (Japan) Inc.

Make It Metal

Innovation in Mobile

2018 Mobile Bronze Pencil

10.0

NISSAN MOTOR CO.,LTD.

THE PROFESSIONAL OF JAPAN

Under 100K Budget

2018 Film Bronze Pencil

10.0

adidas Japan

GREEN LIGHT RUN

Experiential / Live Events

2018 Branded Entertainment Bronze Pencil

10.0

KING JIM CO., LTD.

HITOTOKI CLOCK

Craft / Art Direction

2018 Interactive Bronze Pencil

10.0

Japanese Government

CeBIT 2017 Opening Ceremony | Japan Show Act

Craft / Dynamic Data Visualization

2018 Interactive Bronze Pencil

10.0

All Nippon Airways

THE TANGIBLE MANNER

Craft / Visual Effects / Animation

2018 Interactive Bronze Pencil

10.0

SHISEIDO CO., LTD.

Makeup Tools

Craft / Photography - Single or Series

2018 Design Bronze Pencil

10.0

DOUBLE A

OBSESSION FOR SMOOTHNESS

Moving Image / Single

2018 Design Bronze Pencil

10.0

MUJI

Tokyo Pen Pixel

Experiential / Environmental / Indoor Spaces

2018 Design Bronze Pencil

10.0

Eyes, JAPAN Co. Ltd.

Safety Spokes

Experiential / Environmental / Ambient Media - Series

2018 Design Bronze Pencil

10.0

BIEISENKA

BIEI JAM

Packaging / Specialty

2018 Design Bronze Pencil

10.0

Kirin Company, Limited

Journey Around HEARTLAND

Promotional / Booklets, Brochures, & Product Catalogues

2018 Design Bronze Pencil

10.0

Kobe Shimbun

Emergency Collectibles

Promotional / Periodicals - Full Page or Spread

2018 Design Bronze Pencil

10.0

Shochiku co. ltd Minami-za

Eating Kabuki with your fingers.

Promotional / Posters - Series

2018 Design Bronze Pencil

10.0

MUJI

Tokyo Pen Pixel

Branding / Brand Installations

2018 Design Bronze Pencil

10.0

Matsumoto Kiyoshi Holdings

End Embarrassment

Packaging

2018 Health, Wellness & Pharma Merit Award

2.0

DOUBLE A

OBSESSION FOR SMOOTHNESS

Craft - Direction / Single

2018 Moving Image Craft Merit Award

2.0

Yahoo Japan Corporation

Election in the Dark

Web / User Experience

2018 UX / UI Merit Award

2.0

Yahoo Japan Corporation

Election in the Dark

Web / Utility

2018 UX / UI Merit Award

2.0

Japanese Government

CeBIT 2017 Opening Ceremony | Japan Show Act

Craft / Dynamic Data Visualization

2018 Responsive Environments Merit Award

2.0

Follow Us