The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 50.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Craft / Illustration - Single or Campaign
Points: 25.0
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Innovation in Responsive Environments
Points: 25.0
The Art of Cutout, Cobwebs
Agency: DENTSU INC. / Tokyo
Client: OLFA Corporation
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
One plus One.
Agency: DENTSU INC. / Tokyo
Client: Ministry of Foreign Affairs of Japan
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Collateral / Posters - Campaign
Points: 25.0
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F
Category: Promotional / Posters - Series
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Craft / Art Direction - Single or Campaign
Points: 25.0
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Craft / Art Direction - Single or Series
Points: 25.0
Food Typography
Agency: Masaki Hanahara / Tokyo
Client: H'or Cafe
Category: Craft / Illustration - Single or Series
Points: 25.0
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc.
Category: Typography / Static
Points: 25.0
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Agency: ASABA DESIGN / Tokyo + BOAT / Tokyo + grandpa / Tokyo
Client: ISSEY MIYAKE INC.
Category: Craft / Art Direction - Single or Series
Points: 25.0
THE BEAUTY OF FOOD LOGISTICS
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F
Category: Craft / Illustration - Single or Series
Points: 25.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Points: 15.0
Study Opposite Styles
Agency: DENTSU INC. / NAGOYA
Client: Tokai Polytechnic College
Category: Craft / Illustration - Single or Series
Points: 15.0
The Soy Sauce Prints - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Publishing / Magazine - Single
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Use of Technology
Points: 15.0
The Soy Sauce Posters - Flounder Fish
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Promotional / Collateral / Posters - Single
Points: 15.0
The Soy Sauce Posters
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Promotional / Collateral / Posters - Campaign
Points: 15.0
360° BOOK
Agency: SHA inc. / TOKYO + DOMINO ARCHITECTS / TOKYO + SEIGENSHA Art Publishing, Inc. / KYOTO
Client: SEIGENSHA Art Publishing, Inc.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 15.0
UNCONTROLLED TYPES by Plotter Drawing
Agency: SHA inc. / TOKYO
Client: SHA inc.
Category: Promotional / Posters - Series
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Websites
Points: 15.0
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Promotional / Posters - Single
Points: 15.0
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC.
Category: Promotional / Posters - Single
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Ambient Media / Live Events
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 15.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 15.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Applications
Points: 15.0
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography - Single or Series
Points: 10.0
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD.
Category: Craft / Art Direction
Points: 10.0
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government
Category: Craft / Dynamic Data Visualization
Points: 10.0
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI
Category: Branding / Brand Installations
Points: 10.0
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways
Category: Craft / Visual Effects / Animation
Points: 10.0
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan
Category: Experiential / Live Events
Points: 10.0
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A
Category: Moving Image / Single
Points: 10.0
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull
Category: Craft / Typography - Single or Campaign
Points: 10.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Innovation in Mobile
Points: 10.0
Tokyo Pen Pixel
Agency: R/GA / Tokyo
Client: MUJI
Category: Experiential / Environmental / Indoor Spaces
Points: 10.0
Safety Spokes
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Eyes, JAPAN Co. Ltd.
Category: Experiential / Environmental / Ambient Media - Series
Points: 10.0
BIEI JAM
Agency: IMPROVIDE Co.,Ltd. / Sapporo
Client: BIEISENKA
Category: Packaging / Specialty
Points: 10.0
Journey Around HEARTLAND
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + Nissho Co., Ltd. / Tokyo + Revlon / Tokyo
Client: Kirin Company, Limited
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 10.0
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun
Category: Promotional / Periodicals - Full Page or Spread
Points: 10.0
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za
Category: Promotional / Posters - Series
Points: 10.0
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD.
Category: Under 100K Budget
Points: 10.0
The Soy Sauce Posters - Mackerel
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Soy Sauce Posters - Octopus
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Promotional / Collateral / Posters - Single
Points: 2.0
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc.
Category: Publishing / Magazine - Campaign
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Use of Technology
Points: 2.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Best of Discipline Pencil
Points:
50.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Award:
2018 Responsive Environments Gold Pencil
Points:
25.0
Client:
OLFA Corporation
Title:
The Art of Cutout, Cobwebs
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Ministry of Foreign Affairs of Japan
Title:
One plus One.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Promotional / Posters - Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Craft / Art Direction - Single or Campaign
Award:
2018 Print & Outdoor Gold Pencil
Points:
25.0
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
H'or Cafe
Title:
Food Typography
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Typography / Static
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
ISSEY MIYAKE INC.
Title:
HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
TOYOTA L&F
Title:
THE BEAUTY OF FOOD LOGISTICS
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Gold Pencil
Points:
25.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Tokai Polytechnic College
Title:
Study Opposite Styles
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints - Flounder Fish
Category:
Publishing / Magazine - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Award:
2018 Responsive Environments Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Flounder Fish
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Silver Pencil
Points:
15.0
Client:
SEIGENSHA Art Publishing, Inc.
Title:
360° BOOK
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2018 Moving Image Craft Silver Pencil
Points:
15.0
Client:
SHA inc.
Title:
UNCONTROLLED TYPES by Plotter Drawing
Category:
Promotional / Posters - Series
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Websites
Award:
2018 Interactive Silver Pencil
Points:
15.0
Client:
HOKKOKU SHIMBUN INC.
Title:
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
HOKKOKU SHIMBUN INC.
Title:
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Award:
2018 Design Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2018 Direct Marketing Silver Pencil
Points:
15.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Applications
Award:
2018 Mobile Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
KING JIM CO., LTD.
Title:
HITOTOKI CLOCK
Category:
Craft / Art Direction
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Branding / Brand Installations
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
All Nippon Airways
Title:
THE TANGIBLE MANNER
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Bronze Pencil
Points:
10.0
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Typography - Single or Campaign
Award:
2018 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Award:
2018 Mobile Bronze Pencil
Points:
10.0
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Experiential / Environmental / Indoor Spaces
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Eyes, JAPAN Co. Ltd.
Title:
Safety Spokes
Category:
Experiential / Environmental / Ambient Media - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
BIEISENKA
Title:
BIEI JAM
Category:
Packaging / Specialty
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kirin Company, Limited
Title:
Journey Around HEARTLAND
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Promotional / Periodicals - Full Page or Spread
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Award:
2018 Design Bronze Pencil
Points:
10.0
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Under 100K Budget
Award:
2018 Film Bronze Pencil
Points:
10.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Mackerel
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Posters - Octopus
Category:
Promotional / Collateral / Posters - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints
Category:
Publishing / Magazine - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Award:
2018 Mobile Merit Award
Points:
2.0
