The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Japan
Client
Title
Category
Award
Points
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Best of Design
Points: 90.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Promotional / Physical Items
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in IP & Product Design
Points: 45.00
Scuffing Song
Agency: Spoon. + DENTSU INC. / Tokyo
Client: Otsuka Pharmaceutical Co., Ltd.
Category: Animation / Single
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Innovation / New Ideas in Design
Points: 45.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Special Effects / Single
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 45.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 45.00
The Sacred Dirt
Agency: DENTSU INC. / Tokyo
Client: Asahi Television Broadcasting Corporation
Category: Posters / Series
Points: 45.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Packaging / Sustainable
Points: 45.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Products for Good
Points: 21.00
Reach for the Summit
Agency: DENTSU INC. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Posters / Series
Points: 21.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Out of Home / Brand Installations
Points: 21.00
DEPARTURES TO COUNTLESS FUTURES
Agency: DENTSU INC. / Tokyo
Client: NIKKEI/The Hoshi Awards
Category: Craft / Illustration
Points: 21.00
Play Has No Limits feat. King Gnu
Agency: SIX inc. / Tokyo
Client: Sony Interactive Entertainment / PlayStation
Category: Craft / VFX & Animation
Points: 21.00
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd.
Category: Creative Effectiveness / CSR
Points: 9.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 9.00
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Experiential / In-Person Events
Points: 9.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Visual Craft / Art Direction
Points: 9.00
WILD MOMENT
Agency: SIX inc. / Tokyo
Client: TOYOTA MOTOR CORPORATION
Category: Craft / Photography
Points: 9.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Production Design
Points: 9.00
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama
Category: Craft / Art Direction
Points: 9.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Posters / Series
Points: 9.00
Driving Sun — Rally Japan 2023
Agency: Dentsu Inc. / Tokyo + ADBRAIN INC. / Tokyo + VONS pictures, Inc. / Tokyo + SHINDII, LLC. / Tokyo
Client: Rally Japan 2023 Commission
Category: Posters / Series
Points: 9.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation / Execution in Health & Wellness
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation in Interactive & Mobile Craft
Points: 3.00
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND
Category: Websites / Desktop & Responsive
Points: 3.00
DOWN-LESS DOWN JACKET
Agency: Droga5 Tokyo part of Accenture Song / Tokyo + Sumitomo Metal Mining Co., Ltd. / Tokyo
Client: Sumitomo Metal Mining Co., Ltd. / SOLAMENT
Category: Innovation / New Ideas in Technology
Points: 3.00
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Experiential / In-person
Points: 3.00
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings
Category: Visual Effects / Single
Points: 3.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me
Category: Packaging / Mass-market
Points: 3.00
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama
Category: Digital Design
Points: 3.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Craft / Art Direction
Points: 3.00
GRAPHIC TRIAL2023 -Wind and Light-
Agency: TOPPAN INC.
Client: TOPPAN INC.
Category: Craft / Printing & Paper Craft
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Experiential / Hybrid Events
Points: 3.00
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd.
Category: Events & Experiential
Points: 3.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 3.00
Cycle.me - Nutrient Timing Food
Agency: HAKUHODO Inc. / Tokyo + HAKUHODO DESIGN / Tokyo
Client: dot.me
Category: Product Packaging
Points: 3.00
Imperfect You
Agency: Wieden+Kennedy Tokyo / Tokyo + Nike Japan / Tokyo + Park Pictures / London + AOI Pro. / Tokyo
Client: NIKE JAPAN
Category: Short Form Video / Single
Points: 2.25
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Animation
Points: 2.25
Imperfect You
Agency: AOI Pro. / Tokyo + Wieden+Kennedy Tokyo / Tokyo + Park Pictures / London
Client: Nike Japan
Category: Direction / Single
Points: 2.00
WcDonald's
Agency: Wieden+Kennedy / New York + IW Group + Acky Bright + Studio Pierrot / Tokyo
Client: McDonald's
Category: Craft / Use of Visuals
Points: 0.75
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + IW Group + Acky Bright
Client: McDonald's
Category: Craft / Illustration
Points: 0.75
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer
Category: Physical Products & Apparel
Points: 0.75
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer
Category: Physical Products
Points: 0.75
WcDonald's
Agency: Wieden+Kennedy / New York + Studio Pierrot / Tokyo + Acky Bright + IW Group
Client: McDonald's
Category: Packaging / Mass-market
Points: 0.75
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Best of Design
Award:
2024 Design Best of Discipline Pencil
Points:
90.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Promotional / Physical Items
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Gold Pencil
Points:
45.00
Client:
Otsuka Pharmaceutical Co., Ltd.
Title:
Scuffing Song
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Craft / Art Direction
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Asahi Television Broadcasting Corporation
Title:
The Sacred Dirt
Category:
Posters / Series
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Packaging / Sustainable
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Products for Good
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
THE HOKKOKU SHIMBUN
Title:
Reach for the Summit
Category:
Posters / Series
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Out of Home / Brand Installations
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
NIKKEI/The Hoshi Awards
Title:
DEPARTURES TO COUNTLESS FUTURES
Category:
Craft / Illustration
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. King Gnu
Category:
Craft / VFX & Animation
Award:
2024 Gaming Silver Pencil
Points:
21.00
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Production Design
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Rally Japan 2023 Commission
Title:
Driving Sun — Rally Japan 2023
Category:
Posters / Series
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
PERFECT DAYS/MASTER MIND
Title:
PERFECT DAYS official movie site
Category:
Websites / Desktop & Responsive
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Sumitomo Metal Mining Co., Ltd. / SOLAMENT
Title:
DOWN-LESS DOWN JACKET
Category:
Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Experiential / In-person
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Packaging / Mass-market
Award:
2024 Design Merit Award
Points:
3.00
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
The Ad Museum Tokyo
Title:
beautiful panic
Category:
Craft / Art Direction
Award:
2024 Design Merit Award
Points:
3.00
Client:
TOPPAN INC.
Title:
GRAPHIC TRIAL2023 -Wind and Light-
Category:
Craft / Printing & Paper Craft
Award:
2024 Design Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Experiential / Hybrid Events
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
dot.me
Title:
Cycle.me - Nutrient Timing Food
Category:
Product Packaging
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
NIKE JAPAN
Title:
Imperfect You
Category:
Short Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
2.25
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Animation
Award:
2024 Design Bronze Pencil
Points:
2.25
Client:
Nike Japan
Title:
Imperfect You
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
2.00
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Use of Visuals
Award:
2024 Social Media Merit Award
Points:
0.75
Client:
McDonald's
Title:
WcDonald's
Category:
Craft / Illustration
Award:
2024 Design Merit Award
Points:
0.75
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
0.75
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
0.75