The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Spain
Client
Title
Category
Award
Points
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Craft / Use of Technology
Points: 45.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 22.50
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Billboards & Transit / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Newspaper / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Billboards & Transit / Series
Points: 22.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: P.O.P. & In-Store / Series
Points: 22.50
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Innovation / New Ideas in Interactive, Online, & Mobile
Points: 21.00
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Craft / Writing - Series
Points: 21.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 21.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 15.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 11.25
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Posters / Series
Points: 10.50
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Low Budget
Points: 10.50
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Innovation / Use of Media in Out of Home
Points: 10.50
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Craft / Photography
Points: 10.50
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Products for Good
Points: 9.00
Life Is
Agency: Ogilvy / Madrid
Client: Suchard
Category: Creative Effectiveness / Consumer / Brand
Points: 9.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Billboards & Transit / Single
Points: 9.00
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Innovation / New Ideas in Health & Wellness
Points: 9.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Physical Items
Points: 9.00
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Broadcast / Series
Points: 6.75
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Cinematography / Single
Points: 4.50
Unfear
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / Madrid
Client: Samsung
Category: Innovation / New Ideas in Technology
Points: 3.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Innovation / Use of Media in Design
Points: 3.00
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.00
It's All a Little Confusing
Agency: DAVID / Madrid + Blur / Madrid + Pickle Music / Madrid
Client: Burger King
Category: Magazine / Series
Points: 3.00
Soul Gym
Agency: Accenture Song / Iberia + Tabaco / Madrid
Client: Babies Uganda
Category: Low Budget
Points: 3.00
24/7 in action
Agency: McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid
Client: Mapfre
Category: Innovation / Execution in Film
Points: 3.00
New Year's Eve Robbery
Agency: CYW / Madrid + Hijos de Rivera / Estrella Galicia / A Coruña + Netflix / Madrid
Client: Netflix + Hijos de Rivera / Estrella Galicia
Category: Innovation / Use of Media in Film
Points: 3.00
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix
Category: Out of Home / Billboards & Transit
Points: 3.00
Cry for The Law
Agency: LOLA-MULLENLOWE S.L.U / Madrid + McNulty
Client: Teta&Teta
Category: Out of Home for Good
Points: 3.00
The Art of Hack
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain
Category: Commerce
Points: 3.00
Betis Test
Agency: VML / Madrid + Hogarth Worldwide / Madrid, Spain
Client: Betis Football Club
Category: Community Building
Points: 3.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 2.25
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zurich + Deseif / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Craft / Writing - Series
Points: 2.25
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Products for Good
Points: 2.25
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Craft / Photography
Points: 1.50
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Newspaper / Series
Points: 1.50
Lupin on the Move
Agency: DAVID / Madrid + Netflix / Paris
Client: Netflix
Category: Out of Home / Billboards & Transit
Points: 1.50
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Newspaper / Single
Points: 1.50
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Billboards & Transit / Single
Points: 1.50
The Fraud
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client: Magnum
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 1.50
Wash Away the Taboo
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MullenLowe UK / London
Client: Persil
Category: Craft / Photography
Points: 1.50
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove
Category: Direct Marketing for Good
Points: 1.00
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 1.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media for Good
Points: 0.75
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Integrated / Omnichannel Campaigns for Good
Points: 0.75
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Post / Real-time Response
Points: 0.75
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Current Event Response
Points: 0.75
Client:
Samsung
Title:
Unfear
Category:
Craft / Use of Technology
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Ikea
Title:
Proudly Second Best
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Gold Pencil
Points:
22.50
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Award:
2024 Print & Promotional Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
22.50
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
15.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
11.25
Client:
Ikea
Title:
Proudly Second Best
Category:
Posters / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
10.50
Client:
Ikea
Title:
Proudly Second Best
Category:
Low Budget
Award:
2024 Film & Video Silver Pencil
Points:
10.50
Client:
Netflix
Title:
Lupin on the Move
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Silver Pencil
Points:
10.50
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Award:
2024 Out of Home Silver Pencil
Points:
10.50
Client:
Samsung
Title:
Unfear
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Suchard
Title:
Life Is
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Mondelez
Title:
Breathe Through It
Category:
Broadcast / Series
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
6.75
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
4.50
Client:
Samsung
Title:
Unfear
Category:
Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
It's All a Little Confusing
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Burger King
Title:
It's All a Little Confusing
Category:
Magazine / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Suchard
Title:
Life Is
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Babies Uganda
Title:
Soul Gym
Category:
Low Budget
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Mapfre
Title:
24/7 in action
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Netflix + Hijos de Rivera / Estrella Galicia
Title:
New Year's Eve Robbery
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Out of Home / Billboards & Transit
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Teta&Teta
Title:
Cry for The Law
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Samsung Spain
Title:
The Art of Hack
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Betis Football Club
Title:
Betis Test
Category:
Community Building
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
2.25
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Award:
2024 Radio & Audio-First Merit Award
Points:
2.25
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
2.25
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Netflix
Title:
Lupin on the Move
Category:
Out of Home / Billboards & Transit
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Single
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
Magnum
Title:
The Fraud
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
1.50
Client:
Persil
Title:
Wash Away the Taboo
Category:
Craft / Photography
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
Dove
Title:
Real Virtual Beauty
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
1.00
Client:
Dove
Title:
Real Virtual Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
1.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
0.75
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
0.75
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
0.75
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
0.75
