The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Use of Data
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Best of Creative Use of Data
Points: 90.00
Data Tienda
Agency: DDB MEXICO SA DE CV / Mexico D.F. + Gahr WeCapital / Santiago de Querétaro + Estudios Machina / Bogotá + LaDoble / Mexico City Client: Gahr WeCapital Category: Use of Technology
Points: 45.00
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo Client: Supermax Online Category: Real-Time Data
Points: 9.00
Black Characters
Agency: FCB Brasil / São Paulo + FCB Studio / São Paulo Client: Raça Magazine Category: Social Media
Points: 3.00
Fertility Finder
Agency: Ritmika Audio Arts / São Paulo + VMLY&R / New York Client: Baby Quest Foundation Category: Innovation & Transformation / Innovation in Data
Points: 1.50