The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
Publicis
Client
Title
Category
Award
Points
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Design Does / Design for the Greater Good
Points: 75.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 75.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral / Promotional Items - Single or Campaign
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Consumer Television / 60 Second - Single
Points: 25.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Cinema Advertising / Short Form - :90 and under - Single
Points: 25.0
Three Little Pigs
Agency: BBH / London
Client: Guardian
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Integrated Branding / Consumer Campaign
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Experiential Advertising / Events and Competitions
Points: 25.0
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe
Category: Experiential Advertising / Installations
Points: 25.0
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria
Category: Integrated Branding / Public Service Campaign
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day
Category: Design Does / Design for the Greater Good
Points: 25.0
My Blood Is Red and Black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vit?ria
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Tundra Shuttle Endeavour Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 25.0
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Non-Broadcast / Long-form
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: Experiential
Points: 25.0
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper
Category: User Generated Content / Single
Points: 25.0
The Whole Picture
Agency: BBH / London
Client: Guardian
Category: Out Of Home / Billboards - Campaign
Points: 15.0
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Collateral / Promotional Items - Single or Campaign
Points: 15.0
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Single
Points: 15.0
ONLY A DOG
Agency: Publicis Brasil / São Paulo
Client: NESTLE - PURINA
Category: Consumer Radio / Campaign
Points: 15.0
Susan Glenn
Agency: BBH / New York
Client: Unilever
Category: Consumer Television / 60 Second - Single
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral Design / Posters - Single
Points: 15.0
L'Odyssée
Agency: Marcel / Paris
Client: Cartier
Category: Craft / Technique / Best Animation
Points: 15.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Craft / Technique / Best Editing
Points: 15.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Campaign
Points: 10.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now
Category: Brand Identity / Logo Design
Points: 10.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis
Category: Craft / Photography - Series
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris
Category: Websites / Public Service/Non-Profit
Points: 10.0
A woman's nightmare
Agency: Publicis Conseil / Paris
Client: Samusocial de Paris
Category: Online Films & Video / Public Service/Non-Profit
Points: 10.0
Mean Stinks
Agency: Leo Burnett / Chicago
Client: P&G - Secret
Category: Social Media / Communities / Microblogging
Points: 10.0
Hijack
Agency: 4am Saatchi & Saatchi / Guatemala
Client: Alias
Category: Mobile Applications/Sites / Promotions
Points: 10.0
Mean Stinks
Agency: Leo Burnett Chicago / Chicago
Client: P&G Secret
Category: Best Branded Content Channel / Single
Points: 10.0
Tundra Endeavour Web Page
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Best Branded Content Channel / Single
Points: 10.0
Cadillac ATS vs The World Trailer
Agency: Fallon / Minneapolis
Client: Cadillac
Category: Promos / Trailer / Film
Points: 10.0
Church
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Soul Ads
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Speech
Agency: Leo Burnett Tailor Made / São Paulo
Client: Guitar Player
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
ANARCHY
Agency: BBH / London
Client: Axe
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Pie Chart
Agency: BBH / London
Client: Guardian
Category: Newspaper / Small Space Print - Single
Points: 5.0
Pie Chart
Agency: BBH / London
Client: Guardian
Category: Out Of Home / Billboards - Single
Points: 5.0
Big Arms
Agency: Publicis Brasil / São Paulo
Client: P&G
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Loading bar
Agency: Publicis Communications Schweiz / Zurich
Client: Books.ch
Category: Out Of Home / Billboards - Campaign
Points: 5.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis
Category: Out Of Home / Billboards - Campaign
Points: 5.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Best of Show Pencil
Points:
75.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Best of Show Pencil
Points:
75.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Susan Glenn
Category:
Cinema Advertising / Short Form - :90 and under - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
Three Little Pigs
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Experiential Advertising / Events and Competitions
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Turner Broadcasting System Europe
Title:
Push to add drama
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vitoria
Title:
My blood is red and black
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Peace One Day
Title:
Recipeace
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Hemoba / Esporte Clube Vit?ria
Title:
My Blood Is Red and Black
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Tundra Shuttle Endeavour Campaign
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Experiential
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Guardian
Title:
The Whole Picture
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Skol
Title:
Barbecue
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
NESTLE - PURINA
Title:
ONLY A DOG
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Susan Glenn
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Cartier
Title:
L'Odyssée
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Samusocial de Paris
Title:
A woman's nightmare
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
P&G - Secret
Title:
Mean Stinks
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Alias
Title:
Hijack
Category:
Mobile Applications/Sites / Promotions
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
P&G Secret
Title:
Mean Stinks
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, USA
Title:
Tundra Endeavour Web Page
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cadillac
Title:
Cadillac ATS vs The World Trailer
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Staedtler
Title:
Church
Category:
Newspaper / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Leica Store Sao Paulo
Title:
Soul Ads
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guitar Player
Title:
Speech
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
STIHL
Title:
Airplanes
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
ANARCHY
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Newspaper / Small Space Print - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Guardian
Title:
Pie Chart
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Axe
Title:
Fireworks
Category:
Out Of Home / Billboards - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Books.ch
Title:
Loading bar
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
