The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Direction / Single
Points: 3.00
Inployable
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Sustainable Development Goals
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra + The Mill / New York
Client: AB InBev / Michelob ULTRA
Category: Innovation in Music & Sound Craft
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Streaming and Influencer
Points: 3.00
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak
Category: Craft / Use of Technology
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Commerce
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Art Direction
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Interactive, Online, & Mobile
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Cinema Advertising
Points: 3.00
The Frontline of Freedom
Agency: FCB / London
Client: HM Government
Category: User-Generated Content (UGC)
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Use of Humor
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in IP & Product Design
Points: 3.00
Congested Portraits
Agency: FCB / London
Client: Kimberly-Clark / Kleenex Easy Breathe
Category: Craft / Art Direction
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Writing / Single
Points: 3.00
Ticket to Dream
Agency: Nimiopere Film Editorial / Toronto + FCB Canada / Toronto + Air Canada / Montreal + Scouts Honour / Toronto
Client: Air Canada
Category: Editing / Single
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology / AI
Points: 3.00
Call of the Mustaches
Agency: FCB / New York + Pringles | Kellanova
Client: Pringles
Category: Use of Humor
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Innovation / Execution in Integrated / Omnichannel
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / Use of Media in Radio & Audio
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / New Ideas in Technology
Points: 3.00
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak
Category: Branded AI / Experiential
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Digital & Online / Gaming
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Use of Humor
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Long Form Video / Single
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Full Length Video / Single
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Experiential / In-Person Events
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Stunts & Activations
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Events & Experiential
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Data Visualization / Static or Dynamic
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Inployable
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Direct Marketing for Good
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Events / Virtual
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Brand Installations
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Responsive Environments
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Experiential Audio
Points: 3.00
Rockseeds
Agency: Change an FCB alliance / Paris + FCB Global / New York
Client: TBS - UNESCO - ONE OCEAN
Category: Experiential & Immersive for Good
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Canadian Down Syndrome Society
Title:
Inployable
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation in Music & Sound Craft
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Streaming and Influencer
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Kodak
Title:
Memory Shots
Category:
Craft / Use of Technology
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Commerce
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Art Direction
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Cinema Advertising
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
HM Government
Title:
The Frontline of Freedom
Category:
User-Generated Content (UGC)
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Kimberly-Clark / Kleenex Easy Breathe
Title:
Congested Portraits
Category:
Craft / Art Direction
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Writing / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Air Canada
Title:
Ticket to Dream
Category:
Editing / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Visual Effects / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Pringles
Title:
Call of the Mustaches
Category:
Use of Humor
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Innovation / Execution in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Custom Content
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Music
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Kodak
Title:
Memory Shots
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Digital & Online / Gaming
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Use of Humor
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Full Length Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Music Videos
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Experiential / In-Person Events
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Events & Experiential
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Spotify
Title:
Spreadbeats
Category:
Targeted Video / Online
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Data Visualization / Static or Dynamic
Award:
2025 Design Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Canadian Down Syndrome Society
Title:
Inployable
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Events / Virtual
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Experiential Audio
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
TBS - UNESCO - ONE OCEAN
Title:
Rockseeds
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Experiential & Immersive
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
