The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
#SpeedTalk
Agency: Happiness / an FCB alliance / Brussels
Client: Parents of road Victims
Category: Ambient Media / Live Events
Points: 2.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Social Engagement / Community Building
Points: 2.0
How to Write a Poem
Agency: FCB / Chicago
Client: Clark Street Bridge
Category: Craft / Writing
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada
Category: Craft / Dynamic Data Visualization
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Brand Voice
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Innovation in Public Relations
Points: 2.0
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Craft - Writing / Single
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Craft - Editing / Single
Points: 2.0
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co.
Category: Craft - Editing / Single
Points: 2.0
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global
Category: Craft - Cinematography / Single
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC
Category: Ambient Media / Live Events
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Craft / Writing - Campaign
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Say It Tika
Agency: FCB New Zealand / Auckland & Wellington
Client: Vodafone New Zealand
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Guerrilla Marketing
Points: 2.0
The Biggest Sports Endorsement Deal of All Time
Agency: FCB / Chicago
Client: Archer+Wolf, LLC
Category: Guerrilla Marketing
Points: 2.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client
Category: Experiential / Immersive / Events
Points: 2.0
ITBRA — THE WEARABLE THAT DETECTS CANCER
Agency: Area 23, An FCB Health Network Company / New York
Client: Cyrcadia Health
Category: Product Design / Physical Product
Points: 2.0
Melanoma Monsters
Agency: Area 23, An FCB Health Network Company / New York
Client: Mollie's Fund
Category: Print & Outdoor / Print - Campaign
Points: 2.0
The Drama in RA
Agency: Area 23, An FCB Health Network Company / New York + Lamano Estudios / Santiago
Client: GSK
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
Clean Braille
Agency: Area 23, An FCB Health Network Company / New York
Client: LifeBuoy
Category: Print & Outdoor / Outdoor / Ambient - Campaign
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Digital / Use of Technology
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Online Films & Video / Long Form - Single
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Digital Design
Points: 2.0
The Human Serengeti
Agency: FCB New Zealand / Auckland & Wellington
Client: Prime TV
Category: Experiential / Environmental / Outdoor Spaces
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Websites
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
Clean Matters :60
Agency: FCB West / San Francisco
Client: Clorox
Category: Broadcast / Short Form - Single
Points: 2.0
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox
Category: Online / Short Form - Single
Points: 2.0
Safest Highways
Agency: FCB Canada / Toronto
Client: Fountain Tire
Category: Use of Technology
Points: 2.0
Shindoor Khela - No Condition Apply
Agency: FCBIndia Group / Delhi
Client: The Times Of India
Category: Experiential / Events & Competitions
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Experiential / Installations
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Integrated Branding
Points: 2.0
Cracks
Agency: FCB / Chicago
Client: Liquid-Plumr
Category: Television / Short Form - Single
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Branding / Brand Installations
Points: 2.0
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society
Category: Online Films & Video / Long Form - Single
Points: 2.0
The Call That Comes After
Agency: FCB/SIX / Toronto
Client: Drug Free Kids Canada
Category: Mobile-First Video
Points: 2.0
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc.
Category: Promotional / Collateral / Posters - Campaign
Points: 2.0
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Travel Agency for the Imagination
Agency: FCB / Chicago
Client: Radio Flyer, Inc.
Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Points: 2.0
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc.
Category: Craft / Illustration - Single or Campaign
Points: 2.0
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York
Client: Anonymous Client
Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
Even little ones have bad days.
Agency: FCB / Cape Town
Client: Blooms Pharmacy
Category: Broadcast / Any Length - Campaign
Points: 2.0
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C
Category: Broadcast / Any Length - Campaign
Points: 2.0
Words are all you need.
Agency: FCB / Cape Town
Client: Exclusive Books
Category: Craft / Writing - Campaign
Points: 2.0
Client:
Parents of road Victims
Title:
#SpeedTalk
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Social Engagement / Community Building
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Innovation in Public Relations
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Craft - Writing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Cinematography / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Ambient Media / Live Events
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Vodafone New Zealand
Title:
Say It Tika
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Archer+Wolf, LLC
Title:
The Biggest Sports Endorsement Deal of All Time
Category:
Guerrilla Marketing
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
AXA Polska
Title:
Smart Bell
Category:
Innovation in Direct
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Experiential / Immersive / Events
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cyrcadia Health
Title:
ITBRA — THE WEARABLE THAT DETECTS CANCER
Category:
Product Design / Physical Product
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mollie's Fund
Title:
Melanoma Monsters
Category:
Print & Outdoor / Print - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
GSK
Title:
The Drama in RA
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
LifeBuoy
Title:
Clean Braille
Category:
Print & Outdoor / Outdoor / Ambient - Campaign
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Digital / Use of Technology
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Digital Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
Prime TV
Title:
The Human Serengeti
Category:
Experiential / Environmental / Outdoor Spaces
Award:
2018 Design Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :90
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Award:
2018 Responsive Environments Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Shindoor Khela - No Condition Apply
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Experiential / Installations
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Drug Free Kids Canada
Title:
The Call That Comes After
Category:
Mobile-First Video
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Radio Flyer, Inc.
Title:
Travel Agency for the Imagination
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Craft / Illustration - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Blooms Pharmacy
Title:
Even little ones have bad days.
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Cell C
Title:
iGugu
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0