The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


McCann Worldgroup

Client

Title

Category

Award

Points

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations Points: 25.0
Unskippable: Cleaning Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable: Family Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable: High Five Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 25.0
Unskippable Agency: The Martin Agency / Richmond Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes Points: 25.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Mobile Applications / Media, Entertainment & Leisure Points: 25.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign Points: 25.0
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Websites / Branded Games Points: 15.0
Unskippable: Elevator Agency: The Martin Agency / Richmond Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single Points: 15.0
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit Points: 15.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Gaming, Music & Mobile / Branded Mobile Points: 15.0
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Installations Points: 15.0
Dumb Ways to Die: The Games Agency: McCann Melbourne / Melbourne Client: Metro Trains Category: Mobile Applications / Branded Games Points: 15.0
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single Points: 15.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Campaign Points: 15.0
Ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: Vodafone Romania Category: Social Media / Branded Social Campaign Points: 15.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / Posters - Series Points: 10.0
Scandic To Go Agency: Prime Weber Shandwick / Stockholm Client: Scandic Hotels Category: Experiences / Brand Installations Points: 10.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiential Advertising / Events & Competitions Points: 10.0
Infrequent Flyers Club Agency: McCann Melbourne / Melbourne Client: Tigerair Category: Digital Direct Marketing / Websites, Microsites & Banners Points: 10.0
Tweet Machine Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Mobile Applications / Consumer Goods Points: 10.0
Friend Compass Agency: McCann London / London Client: Momondo Category: Mobile Applications / E-Commerce Points: 10.0
MANGO Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Newspaper / Small Space Print - Single Points: 10.0
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Single Points: 10.0
TANGERINE Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / P.O.P. & In-Store - Single Points: 10.0
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Single Points: 10.0
If They Find It Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Print / Newspaper or Magazine - Campaign Points: 10.0
Swords Agency: McCann Erickson / New York Client: Evolve Category: Public Service - Outdoor / Outdoor - Single Points: 10.0
ghita, The Social Shepherd Agency: BV McCann Erickson Romania / Bucharest Client: vodafone Romania Category: Social Media / Best Use of a Social Network Points: 10.0
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: User Experience Design - Mobile / Interface Design Craft Points: 10.0
FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral Design / P.O.P. & In-Store - Series Points: 5.0
Tire Kimono Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo Client: Toyo Tire & Rubber Co., Ltd. Category: Collateral Design / Promotional Items - Single or Series Points: 5.0
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Design for the Greater Good / Government / Non-Profit Initiated Points: 5.0
Enemy Front Agency: McCann Worldgroup Poland / Warsaw Client: CI Games Category: Websites / Branded Games Points: 5.0
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Websites / Public Service / Non-Profit Points: 5.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Websites / Travel, Entertainment & Leisure Points: 5.0
Kids Agency: McCann XBC / New York Client: MasterCard Category: Craft / Editing Points: 5.0
Boston Red Sox, Green Monster Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Architecture / Built Points: 5.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Interiors / Commercial / Private / Other Points: 5.0
Xperia Aquatech Store Agency: FP7 / Dubai Client: Sony Mobile Communications Category: Experiential Advertising / Events & Competitions Points: 5.0
Green Santa Agency: The Cyranos//McCann / Barcelona Client: Coca-Cola Category: Experiential Advertising / Installations Points: 5.0
Boston Red Sox, Green Monster Agency: The Martin Agency / Richmond Client: Benjamin Moore Category: Experiential Advertising / Installations Points: 5.0
Destiny: The New Fragrance By Xbox. Agency: McCann London / London Client: Microsoft Category: Experiential Advertising / Guerilla Points: 5.0
HomelessFonts Agency: The Cyranos//McCann / Barcelona Client: Fundació Arrels Category: Public Service - Experiential / Ambient & Guerilla Points: 5.0
Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Direct Marketing / Ambient Media Points: 5.0
The Non-Violence Bus Agency: McCann Mexico City / Mexico, D.F. Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media Points: 5.0
Altitude Drop Agency: MING Utility and Entertainment Group / New York Client: Swedish Match Category: Digital Direct Marketing / Mobile Points: 5.0
The first tweet without words Agency: McCann Madrid / MADRID Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 5.0
Destiny: The New Fragrance By Xbox. Agency: McCann London / London Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 5.0
Playthings Agency: McCann Erickson / New York Client: Evolve Category: Consumer Television / :30 / :25 - Single Points: 5.0

Teatreneu

Pay Per Laugh

Experiences / Brand Installations

2015 Design Gold Pencil

25.0

GEICO

Unskippable: Cleaning

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: Family

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable: High Five

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Gold Pencil

25.0

GEICO

Unskippable

Online Films & Video / Short Form - Series / Episodes

2015 Film Gold Pencil

25.0

Teatreneu

Pay Per Laugh

Mobile Applications / Media, Entertainment & Leisure

2015 Mobile Gold Pencil

25.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral / Posters - Campaign

2015 Print & Outdoor Gold Pencil

25.0

Metro Trains

Dumb Ways to Die: The Games

Websites / Branded Games

2015 Interactive Silver Pencil

15.0

GEICO

Unskippable: Elevator

Interactive Advertising / Other Interactive Media - Single

2015 Interactive Silver Pencil

15.0

Fundació Arrels

HomelessFonts

Interactive Advertising / Public Service / Non-Profit

2015 Interactive Silver Pencil

15.0

Teatreneu

Pay Per Laugh

Gaming, Music & Mobile / Branded Mobile

2015 Branded Entertainment Silver Pencil

15.0

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Installations

2015 Cross-Platform Silver Pencil

15.0

Metro Trains

Dumb Ways to Die: The Games

Mobile Applications / Branded Games

2015 Mobile Silver Pencil

15.0

Perfetti Van Melle / Big Babol

MANGO

Collateral / Posters - Single

2015 Print & Outdoor Silver Pencil

15.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral / P.O.P. & In-Store - Campaign

2015 Print & Outdoor Silver Pencil

15.0

Vodafone Romania

Ghita, The Social Shepherd

Social Media / Branded Social Campaign

2015 Social Media Silver Pencil

15.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / Posters - Series

2015 Design Bronze Pencil

10.0

Scandic Hotels

Scandic To Go

Experiences / Brand Installations

2015 Design Bronze Pencil

10.0

Teatreneu

Pay Per Laugh

Experiential Advertising / Events & Competitions

2015 Cross-Platform Bronze Pencil

10.0

Tigerair

Infrequent Flyers Club

Digital Direct Marketing / Websites, Microsites & Banners

2015 Direct Bronze Pencil

10.0

Coca-Cola

Tweet Machine

Mobile Applications / Consumer Goods

2015 Mobile Bronze Pencil

10.0

Momondo

Friend Compass

Mobile Applications / E-Commerce

2015 Mobile Bronze Pencil

10.0

Perfetti Van Melle / Big Babol

MANGO

Newspaper / Small Space Print - Single

2015 Print & Outdoor Bronze Pencil

10.0

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / Posters - Single

2015 Print & Outdoor Bronze Pencil

10.0

Perfetti Van Melle / Big Babol

TANGERINE

Collateral / P.O.P. & In-Store - Single

2015 Print & Outdoor Bronze Pencil

10.0

Evolve

Swords

Public Service - Print / Newspaper or Magazine - Single

2015 Print & Outdoor Bronze Pencil

10.0

Evolve

If They Find It

Public Service - Print / Newspaper or Magazine - Campaign

2015 Print & Outdoor Bronze Pencil

10.0

Evolve

Swords

Public Service - Outdoor / Outdoor - Single

2015 Print & Outdoor Bronze Pencil

10.0

vodafone Romania

ghita, The Social Shepherd

Social Media / Best Use of a Social Network

2015 Social Media Bronze Pencil

10.0

Swedish Match

Altitude Drop

User Experience Design - Mobile / Interface Design Craft

2015 UX / UI Bronze Pencil

10.0

Perfetti Van Melle / Big Babol

FRUITS

Collateral Design / P.O.P. & In-Store - Series

2015 Design Merit Award

5.0

Toyo Tire & Rubber Co., Ltd.

Tire Kimono

Collateral Design / Promotional Items - Single or Series

2015 Design Merit Award

5.0

Fundació Arrels

HomelessFonts

Design for the Greater Good / Government / Non-Profit Initiated

2015 Design Merit Award

5.0

CI Games

Enemy Front

Websites / Branded Games

2015 Interactive Merit Award

5.0

Fundació Arrels

HomelessFonts

Websites / Public Service / Non-Profit

2015 Interactive Merit Award

5.0

Teatreneu

Pay Per Laugh

Websites / Travel, Entertainment & Leisure

2015 Interactive Merit Award

5.0

MasterCard

Kids

Craft / Editing

2015 Branded Entertainment Merit Award

5.0

Benjamin Moore

Boston Red Sox, Green Monster

Architecture / Built

2015 Responsive Environments Merit Award

5.0

Teatreneu

Pay Per Laugh

Interiors / Commercial / Private / Other

2015 Responsive Environments Merit Award

5.0

Sony Mobile Communications

Xperia Aquatech Store

Experiential Advertising / Events & Competitions

2015 Cross-Platform Merit Award

5.0

Coca-Cola

Green Santa

Experiential Advertising / Installations

2015 Cross-Platform Merit Award

5.0

Benjamin Moore

Boston Red Sox, Green Monster

Experiential Advertising / Installations

2015 Cross-Platform Merit Award

5.0

Microsoft

Destiny: The New Fragrance By Xbox.

Experiential Advertising / Guerilla

2015 Cross-Platform Merit Award

5.0

Fundació Arrels

HomelessFonts

Public Service - Experiential / Ambient & Guerilla

2015 Cross-Platform Merit Award

5.0

Teatreneu

Pay Per Laugh

Direct Marketing / Ambient Media

2015 Direct Merit Award

5.0

The Non-Violence Project Mexico

The Non-Violence Bus

Direct Marketing / Ambient Media

2015 Direct Merit Award

5.0

Swedish Match

Altitude Drop

Digital Direct Marketing / Mobile

2015 Direct Merit Award

5.0

Reporters without borders

The first tweet without words

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Merit Award

5.0

Microsoft

Destiny: The New Fragrance By Xbox.

Digital Direct Marketing / Social Media & Viral Marketing

2015 Direct Merit Award

5.0

Evolve

Playthings

Consumer Television / :30 / :25 - Single

2015 Film Merit Award

5.0

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