The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Websites / Travel, Entertainment & Leisure
Points: 5.0
Friend Compass
Agency: McCann / London
Client: Momondo
Category: Mobile Applications / Social Networks / Community
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Mobile Applications / Public Service / Non-Profit
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Public Service - Video / Cinema
Points: 5.0
Playthings
Agency: McCann Erickson / New York
Client: Evolve
Category: Consumer Television / :30 / :25 - Single
Points: 5.0
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match
Category: Digital Direct Marketing / Mobile
Points: 5.0
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico
Category: Direct Marketing / Ambient Media
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Direct Marketing / Ambient Media
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Websites / Public Service / Non-Profit
Points: 5.0
Enemy Front
Agency: McCann Worldgroup Poland / Warsaw
Client: CI Games
Category: Websites / Branded Games
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 5.0
Tire Kimono
Agency: McCann Worldgroup Japan / McCann Erickson Japan / Tokyo
Client: Toyo Tire & Rubber Co., Ltd.
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral Design / P.O.P. & In-Store - Series
Points: 5.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Public Service - Experiential / Ambient & Guerilla
Points: 5.0
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft
Category: Experiential Advertising / Guerilla
Points: 5.0
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore
Category: Experiential Advertising / Installations
Points: 5.0
Green Santa
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola
Category: Experiential Advertising / Installations
Points: 5.0
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications
Category: Experiential Advertising / Events & Competitions
Points: 5.0
Wild Postings: Crunch With Oreo, Ryan Todd
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Integrated Campaign Led by Social
Points: 5.0
The First Post in Braille
Agency: McCann Lima / Lima
Client: Union Nacional de Ciegos del Peru
Category: Social Media / Branded Social Post
Points: 5.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Interiors / Commercial / Private / Other
Points: 5.0
Boston Red Sox, Green Monster
Agency: The Martin Agency / Richmond
Client: Benjamin Moore
Category: Architecture / Built
Points: 5.0
If They Find It
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Claws
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Balloons
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Single
Points: 5.0
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Outdoor / Outdoor Installations & Ambient - Campaign
Points: 5.0
Wild Postings: Dunk with Oreo, Brosmind
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore
Category: User Experience Design - Web / User Experience
Points: 5.0
Wild Postings: Dream with Oreo, Andy Rementer
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Rock with Oreo, Mcbess
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Print Craft / Art Direction - Single Only
Points: 5.0
Claws
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
Balloons
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 5.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Single
Points: 5.0
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Collateral / Posters - Single
Points: 5.0
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo
Category: Collateral / Posters - Single
Points: 5.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Newspaper / Small Space Print - Campaign
Points: 5.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Newspaper / Small Space Print - Single
Points: 5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / Social Networks / Community
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Mobile Applications / Public Service / Non-Profit
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Video / Cinema
Award:
2015 Film Merit Award
Points:
5.0
Client:
Evolve
Title:
Playthings
Category:
Consumer Television / :30 / :25 - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Reporters without borders
Title:
The first tweet without words
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Award:
2015 Direct Merit Award
Points:
5.0
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Merit Award
Points:
5.0
Client:
MasterCard
Title:
Kids
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Use of Technology / Product & Mobile Integration
Award:
2015 Mobile Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
CI Games
Title:
Enemy Front
Category:
Websites / Branded Games
Award:
2015 Interactive Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Merit Award
Points:
5.0
Client:
Toyo Tire & Rubber Co., Ltd.
Title:
Tire Kimono
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / P.O.P. & In-Store - Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Public Service - Experiential / Ambient & Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Experiential Advertising / Guerilla
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Green Santa
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Crunch With Oreo, Ryan Todd
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Union Nacional de Ciegos del Peru
Title:
The First Post in Braille
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Merit Award
Points:
5.0
Client:
Benjamin Moore
Title:
Boston Red Sox, Green Monster
Category:
Architecture / Built
Award:
2015 Responsive Environments Merit Award
Points:
5.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Claws
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Balloons
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Brosmind
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Benjamin Moore
Title:
Design By What Matters
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dream with Oreo, Andy Rementer
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Rock with Oreo, Mcbess
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Claws
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Evolve
Title:
Balloons
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Newspaper / Small Space Print - Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0