The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match
Category: User Experience Design - Mobile / Interface Design Craft
Points: 10.0
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania
Category: Social Media / Best Use of a Social Network
Points: 10.0
Swords
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Outdoor / Outdoor - Single
Points: 10.0
If They Find It
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 10.0
Swords
Agency: McCann Erickson / New York
Client: Evolve
Category: Public Service - Print / Newspaper or Magazine - Single
Points: 10.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Single
Points: 10.0
TANGERINE
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Single
Points: 10.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Newspaper / Small Space Print - Single
Points: 10.0
Friend Compass
Agency: McCann / London
Client: Momondo
Category: Mobile Applications / E-Commerce
Points: 10.0
Tweet Machine
Agency: The Cyranos//McCann / Barcelona
Client: Coca-Cola
Category: Mobile Applications / Consumer Goods
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels
Category: Experiences / Brand Installations
Points: 10.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral Design / Posters - Series
Points: 10.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiential Advertising / Events & Competitions
Points: 10.0
Client:
Swedish Match
Title:
Altitude Drop
Category:
User Experience Design - Mobile / Interface Design Craft
Award:
2015 UX / UI Bronze Pencil
Points:
10.0
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Use of a Social Network
Award:
2015 Social Media Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
Swords
Category:
Public Service - Outdoor / Outdoor - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Evolve
Title:
Swords
Category:
Public Service - Print / Newspaper or Magazine - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / P.O.P. & In-Store - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
TANGERINE
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Newspaper / Small Space Print - Single
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Momondo
Title:
Friend Compass
Category:
Mobile Applications / E-Commerce
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Tweet Machine
Category:
Mobile Applications / Consumer Goods
Award:
2015 Mobile Bronze Pencil
Points:
10.0
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0