The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Abracadabra: From Fan to Featured
Agency: McCann XBC / New York
Client: Mastercard
Category: Influencer Marketing / Use of Celebrity
Points: 21.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Reputation Management
Points: 21.00
The Final Copy of Ilon Specht
Agency: McCann / Paris + Beauty-Co Lab / New York + Breakwater Studios / Los Angeles + Traverse32 / New York
Client: L'Oréal Paris
Category: Cultural Driver for Good
Points: 21.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Use of Humor
Points: 10.50
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 10.50
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Packaging / Specialty / Limited Edition
Points: 10.50
Client:
Mastercard
Title:
Abracadabra: From Fan to Featured
Category:
Influencer Marketing / Use of Celebrity
Award:
2026 Social Media Silver Pencil
Points:
21.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Reputation Management
Award:
2026 Public Relations Silver Pencil
Points:
21.00
Client:
L'Oréal Paris
Title:
The Final Copy of Ilon Specht
Category:
Cultural Driver for Good
Award:
2026 Cultural Driver Silver Pencil
Points:
21.00
Client:
Instacart
Title:
For Papa!
Category:
Craft / Use of Humor
Award:
2026 Branded Entertainment Silver Pencil
Points:
10.50
Client:
Instacart
Title:
For Papa!
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Silver Pencil
Points:
10.50