The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb
Category: Creative Effectiveness / Tourism / Travel / Transportation
Points: 21.00
Where to Settle
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 21.00
Room for Everyone
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: B2B Communications
Points: 21.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Game Marketing
Points: 21.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Products for Good
Points: 21.00
Icons
Agency: Weber Shandwick / Los Angeles + VERB / New York + DKC / New York + Hogwash / New York
Client: Airbnb
Category: Customer Experience / CX
Points: 21.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 21.00
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Craft / Casting
Points: 10.50
Client:
Airbnb
Title:
Icons
Category:
Creative Effectiveness / Tourism / Travel / Transportation
Award:
2025 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where to Settle
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Game Marketing
Award:
2025 Gaming Silver Pencil
Points:
21.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products for Good
Award:
2025 IP & Product Design Silver Pencil
Points:
21.00
Client:
Airbnb
Title:
Icons
Category:
Customer Experience / CX
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.00