The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association
Category: Branding / Brand Installations
Points: 15.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K.
Category: Branding / Brand Installations
Points: 15.0
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Agency: McCann / Tokyo + TYO drive / Tokyo + WOW Inc. / Tokyo
Client: Amazon Japan G.K.
Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Film / Cinema / Fiction
Points: 15.0
The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin
Category: Innovation in Responsive Environments
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Brand Transformation
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico
Category: Television / Short Form - Single
Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Innovation in Public Relations
Points: 15.0
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Why Can't Girls Code
Agency: McCann / New York + Girls Who Code / New York + Tool / Santa Monica
Client: Girls Who Code
Category: Craft - Writing / Writing - Single
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Digital / Social Media & Viral Marketing
Points: 15.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Amazon Japan G.K.
Title:
Amazon Fashion Week Tokyo 2017 S/S Opening Act
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Innovation in Responsive Environments
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Innovation in Public Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Award:
2017 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Craft - Writing / Writing - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0