The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Life Donor Card
Agency: MRM Germany + McCann / London + Mastercard / Frankfurt
Client: Mastercard
Category: Direct Marketing for Good
Points: 9.00
Own Your Flow
Agency: McCann / New York + Kimberly-Clark + MJZ
Client: Kotex
Category: Craft / Art Direction
Points: 9.00
For Papa!
Agency: McCann / New York + BBDO / Chicago + Local Produce
Client: Instacart
Category: Craft / Art Direction
Points: 4.50
The Art of Survival
Agency: 22Feet Tribal Worldwide / Mumbai + McCann India / Mumbai + Diageo / Mumbai + Butterfly Cannon / London
Client: Diageo Godawan Single Malt
Category: Craft / Illustration
Points: 4.50
Client:
Mastercard
Title:
Life Donor Card
Category:
Direct Marketing for Good
Award:
2026 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Kotex
Title:
Own Your Flow
Category:
Craft / Art Direction
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Instacart
Title:
For Papa!
Category:
Craft / Art Direction
Award:
2026 Brand-Side / In-House Bronze Pencil
Points:
4.50