The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Installations
Points: 15.0
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral Design / Posters - Series
Points: 15.0
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 15.0
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Advertising / Interactive Video
Points: 15.0
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke FIlm / Stockholm
Client: Trygg-Hansa
Category: CSR - Advertising / Advertising
Points: 15.0
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels
Category: CSR - Branded Online / Branded Online
Points: 15.0
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO
Category: Consumer - Television / 30 Second - Single
Points: 15.0
Fast Forward, Going Up
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online Films & Video / Short Form - Single
Points: 15.0
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO
Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Points: 15.0
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina
Category: Consumer - Collateral / Posters - Single
Points: 15.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 15.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Advertising / Advertising
Award:
2016 Interactive Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Whisper
Category:
Consumer - Television / 30 Second - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward, Going Up
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Award:
2016 Film Silver Pencil
Points:
15.0
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0