The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Influencer Marketing / Multi-Channel
Points: 9.00
Translators
Agency: McCann Detroit + Weber Shandwick + Casanova//McCann
Client: U.S. Bank
Category: Public Relations for Good
Points: 9.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Multicultural Impact
Points: 9.00
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts
Category: Events / In-Person
Points: 9.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Data for Good
Points: 9.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Billboards & Transit / Series
Points: 9.00
Did Somebody Say ft. Christina & Latto
Agency: McCann London + Craft London + RadicalMedia / London + String & Tins / London
Client: Just Eat Takeaway
Category: Sonic Branding / Branded Audio
Points: 9.00
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Use of Licensed Music
Points: 9.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Streaming and Influencer
Points: 9.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Physical Product & Mobile Integration
Points: 9.00
Atomic
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Visual Effects / Single
Points: 9.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Newspaper / Series
Points: 9.00
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo
Category: Use of AI / Visuals
Points: 9.00
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop
Category: Data Visualization / Static
Points: 4.50
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Influencer Marketing / Multi-Channel
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
U.S. Bank
Title:
Translators
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Multicultural Impact
Award:
2024 Cultural Driver Bronze Pencil
Points:
9.00
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Where To Settle
Category:
Data for Good
Award:
2024 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Just Eat Takeaway
Title:
Did Somebody Say ft. Christina & Latto
Category:
Sonic Branding / Branded Audio
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Streaming and Influencer
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Physical Product & Mobile Integration
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Newspaper / Series
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00