The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna
Category: Innovation / Use of Media in Public Relations
Points: 9.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 9.00
Samsung ThrowBack Deals
Agency: MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Client: Samsung
Category: Creative Effectiveness / Retail
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Data for Good
Points: 9.00
DOOM Mowers
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + B-reel Films / Stockholm
Client: Husqvarna
Category: B2B Communications
Points: 9.00
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear
Category: Products
Points: 9.00
Heinz Insurance
Agency: FP7 McCann Dubai / Dubai + Current Global / Dubai + Craft / Dubai
Client: Heinz
Category: Customer Experience / CX
Points: 9.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Creative Use of Data
Points: 9.00
In Transit
Agency: Area 23, an IPG Health Company / New York + Weber Shandwick / New York + Ritmika Audio Arts / São Paulo + Famous Who? / São Paulo
Client: Callen-Lorde, MTA, NYC LGBT Historic Sites Project
Category: Innovation / Use of Media in Radio & Audio
Points: 4.50
Client:
Husqvarna
Title:
DOOM Mowers
Category:
Innovation / Use of Media in Public Relations
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Samsung
Title:
Samsung ThrowBack Deals
Category:
Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Data for Good
Award:
2025 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Husqvarna
Title:
DOOM Mowers
Category:
B2B Communications
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products
Award:
2025 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Heinz
Title:
Heinz Insurance
Category:
Customer Experience / CX
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.00