The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
The Last Germ: Life Regrets - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Craft / Writing - Single
Points: 2.0
Meaningful Steps Billboard Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Billboards & Transit / Campaign
Points: 2.0
Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Billboards & Transit / Single
Points: 2.0
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd.
Category: Cross-Channel UX / UI / Digital / Physical
Points: 2.0
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade
Category: Innovation in Experiential
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Brand Installations
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento
Category: Events / Stunts / Competitions
Points: 2.0
AAMI Warning Spots
Agency: Ogilvy Australia / Melbourne
Client: AAMI
Category: Innovation in Radio & Audio
Points: 2.0
The Last Germ: Therapy - Writing
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Craft / Writing - Single
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Experiential & Installations / Brand Installations
Points: 2.0
B Studios: Radio/Audio
Agency: Ogilvy / Chicago
Client: SC Johnson - Scrubbing Bubbles
Category: Experiential Radio & Audio
Points: 2.0
The Last Germ: Broadcast Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Broadcast / Campaign
Points: 2.0
Lazy Activists
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail
Category: Broadcast / Campaign
Points: 2.0
The Last Germ: List of Buckets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Broadcast / Single
Points: 2.0
The Last Germ: Life Regrets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform
Category: Broadcast / Single
Points: 2.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation
Category: Online-only Video / Single
Points: 2.0
World's Slowest Pizza Delivery
Agency: Ogilvy / Chicago + Sargento / Plymouth
Client: Sargento
Category: Websites
Points: 2.0
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King
Category: Innovation in Integrated Branding
Points: 2.0
No need to fly 2.0
Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin
Client: German Rail
Category: Magazine / Campaign
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace
Category: Craft / Photography
Points: 2.0
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace
Category: Posters / Campaign
Points: 2.0
For every imagination
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Posters / Campaign
Points: 2.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group
Category: Posters / Campaign
Points: 2.0
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Posters / Single
Points: 2.0
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Posters / Single
Points: 2.0
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace
Category: Magazine / Campaign
Points: 2.0
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade
Category: Innovation in Integrated Branding
Points: 2.0
Meaningful Steps Newspaper Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Newspaper / Campaign
Points: 2.0
For every imagination
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Newspaper / Campaign
Points: 2.0
Rape Page
Agency: Ogilvy South Africa / Cape Town
Client: Rape Crisis
Category: Newspaper / Single
Points: 2.0
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Newspaper / Single
Points: 2.0
Spaceship
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Newspaper / Single
Points: 2.0
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited
Category: Newspaper / Single
Points: 2.0
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade
Category: Innovation in Out of Home
Points: 2.0
Hot & Spicy (Season 2)
Agency: Ogilvy / Hong Kong
Client: KFC Hong Kong, Jardine Restaurant Group
Category: Craft / Art Direction
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO
Category: Innovation in Design
Points: 2.0
The Affordable Banana
Agency: Ogilvy Social Lab / Brussels
Client: Carrefour Belgium
Category: Social Post / Real-time Response
Points: 2.0
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro
Category: Social Post / Single
Points: 2.0
Mr Swan
Agency: Ogilvy / London
Client: Sipsmith
Category: Online Films & Video / Long Form - Single
Points: 2.0
Mr Swan
Agency: Ogilvy / London
Client: Sipsmith
Category: Television & VOD / Long Form - Single
Points: 2.0
Apollo
Agency: Ogilvy / New York
Client: IBM
Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 2.0
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil
Category: Experiential / Brand Installations
Points: 2.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation
Category: Long Form Video / Single
Points: 2.0
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation
Category: Active Engagement
Points: 2.0
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz
Category: Craft / Art Direction
Points: 2.0
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO
Category: Craft / Art Direction
Points: 2.0
Apollo
Agency: Ogilvy / New York
Client: IBM
Category: Spatial Design / Experiential & Immersive
Points: 2.0
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall
Category: Spatial Design / Experiential & Immersive
Points: 2.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Writing
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Billboard Campaign
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
Huawei Device Co., Ltd.
Title:
5G Kung Fu Showdown
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
AAMI
Title:
AAMI Warning Spots
Category:
Innovation in Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Therapy - Writing
Category:
Craft / Writing - Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
SC Johnson - Scrubbing Bubbles
Title:
B Studios: Radio/Audio
Category:
Experiential Radio & Audio
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Broadcast Campaign
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
German Rail
Title:
Lazy Activists
Category:
Broadcast / Campaign
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: List of Buckets - Broadcast
Category:
Broadcast / Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Broadcast
Category:
Broadcast / Single
Award:
2020 Radio & Audio Merit Award
Points:
2.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Online-only Video / Single
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Sargento
Title:
World's Slowest Pizza Delivery
Category:
Websites
Award:
2020 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
German Rail
Title:
No need to fly 2.0
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Craft / Photography
Award:
2020 Print Merit Award
Points:
2.0
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Craft / Art Direction
Award:
2020 Print Merit Award
Points:
2.0
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
For every imagination
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Posters / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Posters / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Integrated Branding
Award:
2020 Integrated Merit Award
Points:
2.0
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Newspaper Campaign
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
For every imagination
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
Rape Crisis
Title:
Rape Page
Category:
Newspaper / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Newspaper / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
Spaceship
Category:
Newspaper / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Newspaper / Single
Award:
2020 Print Merit Award
Points:
2.0
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Out of Home
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
KFC Hong Kong, Jardine Restaurant Group
Title:
Hot & Spicy (Season 2)
Category:
Craft / Art Direction
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Innovation in Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
Carrefour Belgium
Title:
The Affordable Banana
Category:
Social Post / Real-time Response
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Hasbro
Title:
We All Can Take Care
Category:
Social Post / Single
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Cinema Advertising
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Sipsmith
Title:
Mr Swan
Category:
Television & VOD / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
IBM
Title:
Apollo
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Long Form Video / Single
Award:
2020 Branded Entertainment Merit Award
Points:
2.0
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Active Engagement
Award:
2020 Social Media Merit Award
Points:
2.0
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Art Direction
Award:
2020 Design Merit Award
Points:
2.0
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Merit Award
Points:
2.0
