The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
ogilvy group
Client
Title
Category
Award
Points
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa
Category: Sustainable Development Goals
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Customer Experience / CX
Points: 3.00
TEST-ICLES
Agency: Ogilvy Mexico / Mexico City + Ogilvy Health / New York + Fundación De Alba / Mexico City + Estudios Machina
Client: Fundación de Alba
Category: Innovation / New Ideas in Health & Wellness
Points: 3.00
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres
Category: Craft / Writing
Points: 3.00
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa
Category: Brand Partnerships
Points: 3.00
The Impossible Choice
Agency: Ogilvy / Mumbai
Client: St. Jude India ChildCare Centres
Category: Film & Video
Points: 3.00
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell
Category: Innovation / New Ideas in Gaming
Points: 3.00
Can't B Broken
Agency: Ogilvy / New York
Client: Verizon
Category: Artist / Brand Collaboration
Points: 3.00
The Surrender by Hans Zimmer
Agency: Ogilvy / Madrid
Client: Turismo de Andalucía
Category: Artist / Brand Collaboration
Points: 3.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Sustainable Development Goals
Points: 3.00
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay
Category: Out of Home
Points: 3.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Craft / Typography
Points: 3.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Art Direction
Points: 3.00
FIRST BODA
Agency: Ogilvy / Nairobi
Client: MyDawa & Kenya Red Cross
Category: Out of Home for Good
Points: 3.00
Signs From Heaven
Agency: Ogilvy / Shanghai + Ogilvy / Shenzhen + Ogilvy Australia / Melbourne
Client: Huawei Pangu Cloud
Category: Out of Home for Good
Points: 3.00
Squashed
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Single
Points: 3.00
Twisted
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Single
Points: 3.00
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay
Category: Innovation / Use of Media in Design
Points: 3.00
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay
Category: Brand Installations
Points: 3.00
Filter Caps
Agency: Ogilvy Colombia / Bogotá
Client: Filsa
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 3.00
Breathe Through It
Agency: DAVID / Madrid + Mondelez / Zürich + Hogarth / Madrid + Pickle Music / Madrid
Client: Mondelez
Category: Craft / Writing - Series
Points: 3.00
Hammerless
Agency: DAVID / New York + Supercell / Helsinki + Duotone Audio Group / New York + Digital Banana Studio / Paris
Client: Supercell
Category: Online / Branded Podcast
Points: 3.00
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 3.00
Moutai Latte
Agency: Ogilvy / Taipei
Client: Luckin Coffee
Category: Brand Partnerships
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 3.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Craft / Typography
Points: 3.00
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company
Category: Newspaper / Single
Points: 3.00
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona
Category: Craft / Photography
Points: 3.00
Fight for Thais' Gut : Health Scams
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie
Category: Use of Humor
Points: 3.00
Fight for Thais' Gut : Health Scams : Constipated
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie
Category: Use of Humor
Points: 3.00
Fight for Thais' Gut : Health Scams : Muscle
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie
Category: Use of Humor
Points: 3.00
Fight for Thais' Gut : Health Scams : Acne
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie
Category: Use of Humor
Points: 3.00
Fight for Thais' Gut : Health Scams
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie
Category: TV, VOD, & Online / 31-60 Seconds - Series
Points: 3.00
MAKE LOVE LAST
Agency: Ogilvy / Shanghai
Client: Viagra
Category: TV, VOD, & Online / 31-60 Seconds - Series
Points: 3.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Film & Video for Good
Points: 3.00
Fight for Thais' Gut
Agency: Ogilvy / Bangkok + Dutch Mill Co., Ltd. / Bangkok + Suneta House / Bangkok + Positive4 / Bangkok
Client: Dutchie
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
The Spot
Agency: Ogilvy Australia / Sydney + The Glue Society / Sydney
Client: Bristol Myers Squibb and La Roche Posay
Category: Public Relations
Points: 3.00
Trolled By Rock N Roll
Agency: Ogilvy / Chicago + Workday / Pleasanton
Client: Workday
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell
Category: Events / Virtual
Points: 3.00
Hellmann's Club Classic
Agency: Ogilvy UK / London
Client: Hellmann’s
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture
Category: Experiential / In-Person Events
Points: 3.00
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz
Category: Experiential / In-Person Events
Points: 3.00
Kentucky Fly Chicken
Agency: Ogilvy Australia / Sydney
Client: Kentucky Fried Chicken
Category: Commerce
Points: 3.00
Haaland Payback Time
Agency: DAVID / New York + Supercell / Helsinki
Client: Supercell
Category: Innovation / New Ideas in Public Relations
Points: 3.00
The Athletes Code
Agency: Ogilvy / New York
Client: Powerade
Category: Public Relations for Good
Points: 3.00
Client:
Filsa
Title:
Filter Caps
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Customer Experience / CX
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Fundación de Alba
Title:
TEST-ICLES
Category:
Innovation / New Ideas in Health & Wellness
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Craft / Writing
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Filsa
Title:
Filter Caps
Category:
Brand Partnerships
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Powerade
Title:
The Vault
Category:
Brand Partnerships
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
St. Jude India ChildCare Centres
Title:
The Impossible Choice
Category:
Film & Video
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Supercell
Title:
Haaland Payback Time
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Verizon
Title:
Can't B Broken
Category:
Artist / Brand Collaboration
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Turismo de Andalucía
Title:
The Surrender by Hans Zimmer
Category:
Artist / Brand Collaboration
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Out of Home
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Typography
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Art Direction
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
MyDawa & Kenya Red Cross
Title:
FIRST BODA
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Huawei Pangu Cloud
Title:
Signs From Heaven
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Squashed
Category:
Billboards & Transit / Single
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Twisted
Category:
Billboards & Transit / Single
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Innovation / Use of Media in Design
Award:
2025 Design Merit Award
Points:
3.00
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Filsa
Title:
Filter Caps
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Mondelez
Title:
Breathe Through It
Category:
Craft / Writing - Series
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Supercell
Title:
Hammerless
Category:
Online / Branded Podcast
Award:
2025 Radio & Audio-First Merit Award
Points:
3.00
Client:
Netflix
Title:
Alcaraz Signs
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Typography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Single
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Corona
Title:
For Every Slice of Sun
Category:
Craft / Photography
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Physical Products
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Constipated
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Muscle
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams : Acne
Category:
Use of Humor
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dutchie
Title:
Fight for Thais' Gut : Health Scams
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Viagra
Title:
MAKE LOVE LAST
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dove
Title:
Most Likely To
Category:
Film & Video for Good
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Dutchie
Title:
Fight for Thais' Gut
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Bristol Myers Squibb and La Roche Posay
Title:
The Spot
Category:
Public Relations
Award:
2025 Pharma Merit Award
Points:
3.00
Client:
Workday
Title:
Trolled By Rock N Roll
Category:
Influencer Marketing / Use of Celebrity
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Supercell
Title:
Haaland Payback Time
Category:
Events / Virtual
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Hellmann’s
Title:
Hellmann's Club Classic
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Netflix
Title:
Alcaraz Signs
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Kentucky Fried Chicken
Title:
Kentucky Fly Chicken
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Supercell
Title:
Haaland Payback Time
Category:
Innovation / New Ideas in Public Relations
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Powerade
Title:
The Athletes Code
Category:
Public Relations for Good
Award:
2025 Public Relations Merit Award
Points:
3.00
