Milly / Milly
Submitted By Angela Iannarelli
Conceptualized a series of advertisements (2016-2017) for the fashion brand MILLY under the creative direction of Sagmeister & Walsh. Assisted on set with the art direction of scenes and photography, managed the retouching process, and prepared the final images for print in magazines, wild postings, and taxi cab advertisements.
MILLY (by Michelle Smith) wanted to rebrand their advertising and communications to reflect their new collection, which they described as edgy, irreverent, bold and colorful. When Michelle established the MILLY brand it gained fast recognition for its retro & vintage inspired looks merging American silhouettes with French atelier style. While Michelle has kept the emphasis on impeccable details and high-end custom fabrics, the style has shifted towards bolder and more fashion-forward looks. We worked closely with MILLY on a rebrand campaign that reflected this evolution. Equality and empowering women have been the consistent themes she wanted to portray in her ads.
These images have been used both in print and digitally for their website and social media. The “Equality” image was printed in Elle magazine for their Fall 2017 issue, and has also been displayed in wild postings around New York as well as digitally at Harrod’s in London.
Sagmeister & Walsh
Fashion & Clothing
Molly Brunk, Emily Frank, Erica Grubman
Henry Hargreaves & Charley Parden