The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
An open letter to the string quartet of the Titanic.
Agency: Lindsay Stone & Briggs / Madison
Client: Bach Dancing & Dynamite Society Category: Package Design / Commercial Product Packaging
On banging your head in 3/4 time.
Agency: Lindsay Stone & Briggs / Madison
Client: Bach Dancing & Dynamite Society Category: Package Design / Commercial Product Packaging
SoHo
Agency: Lowe / New York
Client: Montblanc Category: Package Design / Commercial Product Packaging
Bull Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
WOW Posters
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Package Design / Commercial Product Packaging
DIY CALENDAR
Agency: Saatchi & Saatchi / Johannesburg
Client: Petervale Category: Package Design / Commercial Product Packaging
Promotional Campaign
Agency: Templin Brink Design / San Francisco
Client: Art Real Screen Printers Category: Package Design / Commercial Product Packaging
Sperm/Brain/Attractive
Agency: Jupiter Drawing Room, The / Johannesburg
Client: Discovery Health Category: Package Design / Commercial Product Packaging
Homestead Poster Campaign
Agency: Archrival / Lincoln
Client: Homestead of America Category: Package Design / Product Packaging: Campaign
Beacon +
Agency: Beacon Communications / Tokyo
Client: Beacon Communications Category: Package Design / Product Packaging: Campaign
Jars of Clay
Agency: PeñaBrand/Butler Shine & Stern / Sausalito
Client: Amnesty International Category: Package Design / Product Packaging: Campaign
Sorry for the Confusion
Agency: Duffy Design / Minneapolis
Client: Art and Architecture Category: Package Design / Product Packaging: Campaign
Coastal Cleanup Day Poster Series
Agency: Eleven / San Francisco
Client: California Coastal Commission Category: Package Design / Product Packaging: Campaign
Block Party
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Crissy Field Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Egret
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Flying Circus
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Kite
Agency: Goodby Silverstein & Partners / San Francisco
Client: Golden Gate National Parks Category: Package Design / Product Packaging: Campaign
Red Cross Poster
Agency: Graham Clifford Design / New York
Client: Residents of New York City Category: Package Design / Product Packaging: Campaign
9/11 Poster
Agency: Griffith Phillips Creative / Dallas
Client: Salvation Army of Texas Category: Package Design / Product Packaging: Campaign
See the city
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
The eye
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Arkitektur Museet Category: Package Design / Product Packaging: Campaign
Bjorn Dahlstrom
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
Watercloset workshop: sit beautiful!
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: Rohsska Museet Category: Package Design / Product Packaging: Campaign
TV/Flowerpot/Fishtank
Agency: Kinetic Interactive / Singapore
Client: Residents' Committee Category: Package Design / Product Packaging: Campaign
Camo
Agency: Kinetic Interactive / Singapore
Client: Singapore Cancer Society Category: Package Design / Product Packaging: Campaign
Shirt/Blouse/Sweater
Agency: Kinetic Interactive / Singapore
Client: Singapore Petroleum Limited Category: Package Design / Product Packaging: Campaign
what's the story behind old glory
Agency: McWhorter Design / Decatur
Client: McWhorter Design Category: Package Design / Product Packaging: Campaign
Goethe, Holbein, Passavant
Agency: Ogilvy & Mather / Frankfurt
Client: Frankfurter Museum Category: Package Design / Product Packaging: Campaign
AIGA Chicago Annual Meeting 2001 Poster
Agency: Pivot Design / Chicago
Client: AIGA Category: Package Design / Product Packaging: Campaign
Institute for Nanotechnology at Northwestern University Recruitment Poster
Agency: Pivot Design / Chicago
Client: Institute for Nanotechnology Category: Package Design / Product Packaging: Campaign
Black World History Museum Poster Campaign
Agency: Rodgers Townsend / St. Louis
Client: Black World History Museum Category: Package Design / Product Packaging: Campaign
Much Ado Poster
Agency: St. John & Partners / Jacksonville
Client: Much Ado About Books Category: Package Design / Product Packaging: Campaign
Anti-Corruption
Agency: TBWA / Shanghai
Client: Shenzen Social Protection Governor Category: Package Design / Product Packaging: Campaign
2002 year of
Agency: WBA HK Limited / Hong Kong
Client: WBA HK Limited Category: Package Design / Product Packaging: Campaign
McKnight Annual Report
Agency: Agency Eleven / Minneapolis
Client: McKnight Foundation, The Category: Brand and Corporate Identity Design / Annual Report
Gartner 2001 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Gartner Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Silicon Valley National Bank Category: Brand and Corporate Identity Design / Annual Report
2000 Annual Report
Agency: Eleven / San Francisco
Client: Williams Sonoma Category: Brand and Corporate Identity Design / Annual Report
Annual Report 2000
Agency: Maksimovic & Partners / Saarbrucken
Client: Vereinigte Volksbanken VVBS Category: Brand and Corporate Identity Design / Annual Report
Capabilities Brochure
Agency: Agency Eleven / Minneapolis
Client: Gage Category: Brand and Corporate Identity / Booklet/Brochure
TruthZine
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Moments
Agency: Bates Brasil / São Paulo
Client: Coca-Cola Category: Brand and Corporate Identity / Booklet/Brochure
BBDO Asia Pacific
Agency: BBDO / Kuala Lumpur
Client: BBDO Malaysia Category: Brand and Corporate Identity / Booklet/Brochure
Voice Brochure
Agency: Cahan & Associates / San Francisco
Client: AIGA Category: Brand and Corporate Identity / Booklet/Brochure
Client Stories; Business Reviews
Agency: Cahan & Associates / San Francisco
Client: Stroock & Stroock & Lavan Category: Brand and Corporate Identity / Booklet/Brochure
Brochure/Book
Agency: Connelly Partners / Boston
Client: Druker A505 Category: Brand and Corporate Identity / Booklet/Brochure
Volume 9
Agency: Design: MW / New York
Client: Takashimaya New York Category: Brand and Corporate Identity / Booklet/Brochure
Faszination Clie
Agency: Euro RSCG Thomsen Roehle / Dusseldorf
Client: Sony Category: Brand and Corporate Identity / Booklet/Brochure
V408 Book
Agency: Fuse / St. Louis
Client: Eddie Robinson Foundation, The Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2002 Design Merit Award
Agency:
Lindsay Stone & Briggs / Madison
Client:
Bach Dancing & Dynamite Society
Title:
An open letter to the string quartet of the Titanic.
Category:
Package Design / Commercial Product Packaging
Annual ID:
02102D
Award:
2002 Design Merit Award
Agency:
Lindsay Stone & Briggs / Madison
Client:
Bach Dancing & Dynamite Society
Title:
On banging your head in 3/4 time.
Category:
Package Design / Commercial Product Packaging
Annual ID:
02103D
Award:
2002 Design Merit Award
Agency:
Lowe / New York
Client:
Montblanc
Title:
SoHo
Category:
Package Design / Commercial Product Packaging
Annual ID:
02104D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Bull Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02105D
Award:
2002 Design Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
WOW Posters
Category:
Package Design / Commercial Product Packaging
Annual ID:
02106D
Award:
2002 Design Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Petervale
Title:
DIY CALENDAR
Category:
Package Design / Commercial Product Packaging
Annual ID:
02107D
Award:
2002 Design Merit Award
Agency:
Templin Brink Design / San Francisco
Client:
Art Real Screen Printers
Title:
Promotional Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02108D
Award:
2002 Design Merit Award
Agency:
Jupiter Drawing Room, The / Johannesburg
Client:
Discovery Health
Title:
Sperm/Brain/Attractive
Category:
Package Design / Commercial Product Packaging
Annual ID:
02109D
Award:
2002 Design Merit Award
Agency:
Archrival / Lincoln
Client:
Homestead of America
Title:
Homestead Poster Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02110D
Award:
2002 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Beacon Communications
Title:
Beacon +
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02111D
Award:
2002 Design Merit Award
Agency:
PeñaBrand/Butler Shine & Stern / Sausalito
Client:
Amnesty International
Title:
Jars of Clay
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02112D
Award:
2002 Design Merit Award
Agency:
Duffy Design / Minneapolis
Client:
Art and Architecture
Title:
Sorry for the Confusion
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02113D
Award:
2002 Design Merit Award
Agency:
Eleven / San Francisco
Client:
California Coastal Commission
Title:
Coastal Cleanup Day Poster Series
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02114D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Block Party
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02115D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Crissy Field Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02116D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Egret
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02117D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Flying Circus
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02118D
Award:
2002 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Golden Gate National Parks
Title:
Kite
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02119D
Award:
2002 Design Merit Award
Agency:
Graham Clifford Design / New York
Client:
Residents of New York City
Title:
Red Cross Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02120D
Award:
2002 Design Merit Award
Agency:
Griffith Phillips Creative / Dallas
Client:
Salvation Army of Texas
Title:
9/11 Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02121D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Arkitektur Museet
Title:
See the city
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02122D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Arkitektur Museet
Title:
The eye
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02123D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Bjorn Dahlstrom
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02124D
Award:
2002 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
Rohsska Museet
Title:
Watercloset workshop: sit beautiful!
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02125D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Residents' Committee
Title:
TV/Flowerpot/Fishtank
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02126D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Singapore Cancer Society
Title:
Camo
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02127D
Award:
2002 Design Merit Award
Agency:
Kinetic Interactive / Singapore
Client:
Singapore Petroleum Limited
Title:
Shirt/Blouse/Sweater
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02128D
Award:
2002 Design Merit Award
Agency:
McWhorter Design / Decatur
Client:
McWhorter Design
Title:
what's the story behind old glory
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02129D
Award:
2002 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Frankfurter Museum
Title:
Goethe, Holbein, Passavant
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02130D
Award:
2002 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
AIGA
Title:
AIGA Chicago Annual Meeting 2001 Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02131D
Award:
2002 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
Institute for Nanotechnology
Title:
Institute for Nanotechnology at Northwestern University Recruitment Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02132D
Award:
2002 Design Merit Award
Agency:
Rodgers Townsend / St. Louis
Client:
Black World History Museum
Title:
Black World History Museum Poster Campaign
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02133D
Award:
2002 Design Merit Award
Agency:
St. John & Partners / Jacksonville
Client:
Much Ado About Books
Title:
Much Ado Poster
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02134D
Award:
2002 Design Merit Award
Agency:
TBWA / Shanghai
Client:
Shenzen Social Protection Governor
Title:
Anti-Corruption
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02135D
Award:
2002 Design Merit Award
Agency:
WBA HK Limited / Hong Kong
Client:
WBA HK Limited
Title:
2002 year of
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02136D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
McKnight Foundation, The
Title:
McKnight Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02032D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Gartner
Title:
Gartner 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02033D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Silicon Valley National Bank
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02034D
Award:
2002 Design Merit Award
Agency:
Eleven / San Francisco
Client:
Williams Sonoma
Title:
2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02035D
Award:
2002 Design Merit Award
Agency:
Maksimovic & Partners / Saarbrucken
Client:
Vereinigte Volksbanken VVBS
Title:
Annual Report 2000
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02036D
Award:
2002 Design Merit Award
Agency:
Agency Eleven / Minneapolis
Client:
Gage
Title:
Capabilities Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02037D
Award:
2002 Design Merit Award
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
TruthZine
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02038D
Award:
2002 Design Merit Award
Agency:
Bates Brasil / São Paulo
Client:
Coca-Cola
Title:
Moments
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02039D
Award:
2002 Design Merit Award
Agency:
BBDO / Kuala Lumpur
Client:
BBDO Malaysia
Title:
BBDO Asia Pacific
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02040D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
AIGA
Title:
Voice Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02041D
Award:
2002 Design Merit Award
Agency:
Cahan & Associates / San Francisco
Client:
Stroock & Stroock & Lavan
Title:
Client Stories; Business Reviews
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02042D
Award:
2002 Design Merit Award
Agency:
Connelly Partners / Boston
Client:
Druker A505
Title:
Brochure/Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02043D
Award:
2002 Design Merit Award
Agency:
Design: MW / New York
Client:
Takashimaya New York
Title:
Volume 9
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02044D
Award:
2002 Design Merit Award
Agency:
Euro RSCG Thomsen Roehle / Dusseldorf
Client:
Sony
Title:
Faszination Clie
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02045D
Award:
2002 Design Merit Award
Agency:
Fuse / St. Louis
Client:
Eddie Robinson Foundation, The
Title:
V408 Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02046D