The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
180
Agency: FCB / Melbourne
Client: Victorian Darts Association Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HC Ericson
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Drop
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Water is
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Tattoo
Agency: Sawyer Riley Compton / Atlanta
Client: Georgia Tech Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Smile
Agency: Associates In Design / Singapore
Client: Asia Pacific Breweries Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Francisco
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dough
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Metal
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Potato
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Life
Agency: FCB / Singapore
Client: Terminal One Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Vertical Marathon
Agency: Gosh Advertising / Singapore
Client: Swissotel The Stamford, Singapore Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Brakpan
Agency: Grey Worldwide / Johannesburg
Client: Johannesburg Zoo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese Sake Gokyo
Agency: Hakuhodo Inc. / Tokyo
Client: Sakai, Sake Brewing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ingegerd RÂman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Made in Venice
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Royal Swedish Castle
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dog Band-Aid
Agency: Hakuhodo Inc. / Tokyo
Client: Anicom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
End Trails
Agency: Laughlin/Constable / Chicago
Client: Thor's Hammer Vodka Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Butterfly
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstores Malaysia Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Literary Cafe
Agency: Ogilvy & Mather / Frankfurt
Client: Buchladen Lesecafe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Children's Mouth
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
What's on your mind?
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Steppenwolf Theatre (Chicago) Poster
Agency: Sandstrom Design / Portland
Client: Ogilvy & Mather Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Bunny
Agency: THEORY / San Francisco
Client: Shaws Hand-Made Chocolate Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
AIGA Event Poster
Agency: VSA Partners / Chicago
Client: Dallas/Ft. Worth AIGA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Door Hangers
Agency: Arnold Worldwide / Boston
Client: Arnold Worldwide Category: Direct Mail / Direct Mail: Single
B-She Cards
Agency: Beacon Communications / Tokyo
Client: B-She Category: Direct Mail / Direct Mail: Single
Dusty Bookshelf
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Single
2002 CORE Motorclothes Catalog
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
Adult Swim Sales/Media Kit
Agency: Cartoon Network/Creative Services / Atlanta
Client: Cartoon Network Marketing Category: Direct Mail / Direct Mail: Single
Old Habits Desk Calendar
Agency: Duffy / Minneapolis
Client: Archipelago Category: Direct Mail / Direct Mail: Single
Silent night
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Farbraum Digital Art & Litho Category: Direct Mail / Direct Mail: Single
A Stone in Your Shoe
Agency: Grey Worldwide / Melbourne
Client: MND Category: Direct Mail / Direct Mail: Single
Lucky You
Agency: Grottera / São Paulo
Client: Litokromia Category: Direct Mail / Direct Mail: Single
Design Guide
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
The Letter
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
Running Tips
Agency: J. Walter Thompson / Hong Kong
Client: Nike Hong Kong Category: Direct Mail / Direct Mail: Single
2003 Graphically
Agency: King James RSVP / Cape Town
Client: Research Surveys Category: Direct Mail / Direct Mail: Single
Leaf
Agency: Leo Burnett / Singapore
Client: Discovery Channel Category: Direct Mail / Direct Mail: Single
Marched
Agency: Lewis Communications / Birmingham
Client: Alabama Bureau of Tourism & Travel Category: Direct Mail / Direct Mail: Single
Future Kitsch
Agency: Lobo / São Paulo
Client: Jum Nakao Category: Direct Mail / Direct Mail: Single
Lo-Fi Letterpress Album
Agency: Michael Hendrix / Chattanooga
Client: Widgets & Stone Press Category: Direct Mail / Direct Mail: Single
"The Tragical History of Jackson Pollock" Press Kit
Agency: Milk Creative Source / Athens
Client: Paradox Theatre Company Category: Direct Mail / Direct Mail: Single
Empty Pages Mailer
Agency: Ogilvy & Mather / New Delhi
Client: Business World Category: Direct Mail / Direct Mail: Single
Dasein Direct Mail
Agency: Option 5/Dasein Art / Kuala Lumpur
Client: Dasein Academy of Art Category: Direct Mail / Direct Mail: Single
365 for 2003
Agency: Pentagram Design / San Francisco
Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Hinagata
Agency: Pentagram Design / San Francisco
Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Award:
2003 Design Merit Award
Agency:
FCB / Melbourne
Client:
Victorian Darts Association
Title:
180
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03188D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
HC Ericson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03189D
Award:
2003 Design Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Department of Energy
Title:
Drop
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03190D
Award:
2003 Design Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Department of Energy
Title:
Water is
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03191D
Award:
2003 Design Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
Georgia Tech
Title:
Tattoo
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03192D
Award:
2003 Design Merit Award
Agency:
Associates In Design / Singapore
Client:
Asia Pacific Breweries
Title:
Smile
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03113D
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
San Francisco
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03114D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Dough
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03115D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Metal
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03116D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03117D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
Terminal One
Title:
My Life
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03118D
Award:
2003 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Swissotel The Stamford, Singapore
Title:
Vertical Marathon
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03119D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Johannesburg Zoo
Title:
Brakpan
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03120D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sakai, Sake Brewing
Title:
Japanese Sake Gokyo
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03121D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Ingegerd RÂman
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03122D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Made in Venice
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03123D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Royal Swedish Castle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03124D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Anicom
Title:
Dog Band-Aid
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03125D
Award:
2003 Design Merit Award
Agency:
Laughlin/Constable / Chicago
Client:
Thor's Hammer Vodka
Title:
End Trails
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03126D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstores Malaysia
Title:
Butterfly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03127D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Buchladen Lesecafe
Title:
Literary Cafe
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03128D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Children's Mouth
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03129D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
What's on your mind?
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03130D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Ogilvy & Mather
Title:
Steppenwolf Theatre (Chicago) Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03131D
Award:
2003 Design Merit Award
Agency:
THEORY / San Francisco
Client:
Shaws Hand-Made Chocolate
Title:
Bunny
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03132D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Dallas/Ft. Worth AIGA
Title:
AIGA Event Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03133D
Award:
2003 Design Merit Award
Agency:
Arc Marketing / London
Client:
Philips
Title:
Sonicare
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03152D
Award:
2003 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Arnold Worldwide
Title:
Door Hangers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03153D
Award:
2003 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
B-She
Title:
B-She Cards
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03154D
Award:
2003 Design Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03155D
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
2002 CORE Motorclothes Catalog
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03156D
Award:
2003 Design Merit Award
Agency:
Cartoon Network/Creative Services / Atlanta
Client:
Cartoon Network Marketing
Title:
Adult Swim Sales/Media Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03157D
Award:
2003 Design Merit Award
Agency:
Duffy / Minneapolis
Client:
Archipelago
Title:
Old Habits Desk Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03158D
Award:
2003 Design Merit Award
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Farbraum Digital Art & Litho
Title:
Silent night
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03159D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Melbourne
Client:
MND
Title:
A Stone in Your Shoe
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03160D
Award:
2003 Design Merit Award
Agency:
Grottera / São Paulo
Client:
Litokromia
Title:
Lucky You
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03161D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
Design Guide
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03162D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
The Letter
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03163D
Award:
2003 Design Merit Award
Agency:
J. Walter Thompson / Hong Kong
Client:
Nike Hong Kong
Title:
Running Tips
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03164D
Award:
2003 Design Merit Award
Agency:
King James RSVP / Cape Town
Client:
Research Surveys
Title:
2003 Graphically
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03165D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Singapore
Client:
Discovery Channel
Title:
Leaf
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03166D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Prudential
Title:
Ears
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03167D
Award:
2003 Design Merit Award
Agency:
Lewis Communications / Birmingham
Client:
Alabama Bureau of Tourism & Travel
Title:
Marched
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03168D
Award:
2003 Design Merit Award
Agency:
Lobo / São Paulo
Client:
Jum Nakao
Title:
Future Kitsch
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03169D
Award:
2003 Design Merit Award
Agency:
Michael Hendrix / Chattanooga
Client:
Widgets & Stone Press
Title:
Lo-Fi Letterpress Album
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03170D
Award:
2003 Design Merit Award
Agency:
Milk Creative Source / Athens
Client:
Paradox Theatre Company
Title:
"The Tragical History of Jackson Pollock" Press Kit
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03171D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Business World
Title:
Empty Pages Mailer
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03172D
Award:
2003 Design Merit Award
Agency:
Option 5/Dasein Art / Kuala Lumpur
Client:
Dasein Academy of Art
Title:
Dasein Direct Mail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03173D
Award:
2003 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Pentagram Design
Title:
365 for 2003
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03174D
Award:
2003 Design Merit Award
Agency:
Pentagram Design / San Francisco
Client:
Pentagram Design
Title:
Hinagata
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03175D