The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Nice to meat you.
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Hanamoto Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
New Kure Brand
Agency: CHUGOKU HAKUHODO Inc.
Client: Kure Area of Commerce and Industry Association Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Walter P Moore Identity Program
Agency: Rigsby Hull / Houston
Client: Walter P Moore Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Sydney Youth Orchestra
Agency: Saatchi & Saatchi / Sydney
Client: SYO Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
space150 10.7 identity
Agency: space150 / Minneapolis
Client: space150 Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Corporate Box
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Eoureum - the uniting of two
Agency: 601bisang / Seoul
Client: 601bisang Category: Publication Design / Book Design
Printed in Holland...... designed in China
Agency: Ando bv / The Hague
Client: Ando bv Category: Publication Design / Book Design
Transart 5
Agency: Bis Dixit / Barcelona
Client: Museu de l'Empordà Category: Publication Design / Book Design
Shanghai Tang Holiday Catalogue
Agency: Chandelier Creative / New York
Client: Shanghai Tang Category: Publication Design / Book Design
Sleep Book
Agency: DENTSU INC. Tokyo / Tokyo
Client: DENTSU(Suiming Club) Category: Publication Design / Book Design
Family
Agency: FiRe Advertainment / Buenos Aires
Client: Andrea Nacach Category: Publication Design / Book Design
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Pie Books Category: Publication Design / Book Design
SNORE LOUDER IF YOU CAN
Agency: H55 / Singapore
Client: Heman Chong Category: Publication Design / Book Design
SHASHINSANMYAKU-AKIHABARA-
Agency: HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client: HAKUHODO PRODUCT'S INC. Category: Publication Design / Book Design
Kristian Kozul
Agency: LABORATORIUM / Zagreb
Client: Museum of Contemporary Art Zagreb Category: Publication Design / Book Design
Lucha Loco
Agency: Mark Denton Design / London
Client: Therapy Books Category: Publication Design / Book Design
Inkondlo Engaqedwanga
Agency: Orange Juice Design / DURBAN
Client: Mazisi Kunene Foundation Category: Publication Design / Book Design
The Pentagram Papers
Agency: Pentagram / San Francisco
Client: Pentagram Design Category: Publication Design / Book Design
Red Car on Fire
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Book of Independence
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG. Category: Publication Design / Book Design
Design This Day: 8 Decades of Influential Design
Agency: Turnstyle / Seattle
Client: Teague Category: Publication Design / Book Design
JDI posterbook
Agency: Wieden+Kennedy Shanghai / Shanghai
Client: Nike Sports (China) Co. Ltd Category: Publication Design / Book Design
Nick's NOGGIN IDs
Agency: MTV Networks / New York
Client: Nickelodeon Preschool Brand Communications Category: Broadcast Design / Campaign
MESATEX JAPAN MODERN FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
MESATEX JAPAN 2007 FABRIC COLLECTION
Agency: 702 DESIGN WORKS INC. / TOKYO
Client: MESATEX JAPAN INC. Category: Collateral Design / Posters - Single
2D Buddha
Agency: AMGD /Anders Malmstromer Graphic Design / Stockholm
Client: AMGD / Anders Malmstromer Graphic Design Category: Collateral Design / Posters - Single
Words: Immigrant/Border
Agency: BBDO / New York
Client: BBC World Category: Collateral Design / Posters - Single
Words: Pelican/Oil
Agency: BBDO / New York
Client: BBC World Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA South Carolina
Agency: Braley Design / Brooklyn
Client: AIGA South Carolina Category: Collateral Design / Posters - Single
Good Client/Bad Client: AIGA Kansas City
Agency: Braley Design / Brooklyn
Client: AIGA Kansas City Category: Collateral Design / Posters - Single
Dog Heart
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Boehringer Ingelheim Vetmedica, Inc. Category: Collateral Design / Posters - Single
Chi Up, Chi Down, Chi All Around
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Appleton Coated Category: Collateral Design / Posters - Single
Venture Aggression
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Appleton Coated Category: Collateral Design / Posters - Single
The Judicial Bender
Agency: Carmichael Lynch Thorburn / Minneapolis
Client: Appleton Coated Category: Collateral Design / Posters - Single
100 Years of Blood, Sweat, & Tears
Agency: Dentsu / Tokyo
Client: Asahi Soft Drinks Category: Collateral Design / Posters - Single
AIGA50 Call for Inspirations
Agency: Design Army / Washington
Client: AIGA DC Category: Collateral Design / Posters - Single
lines
Agency: DraftFCB Malaysia / Kuala Lumpur
Client: SC Johnson Category: Collateral Design / Posters - Single
"TAKEOFF" produced by KENTARO KOBAYASHI
Agency: good design company co., inc. / Tokyo
Client: TWINKLE Corporation Ltd. Category: Collateral Design / Posters - Single
Beach Mat
Agency: Grey Argenitna / Capital Federal
Client: Playboy Category: Collateral Design / Posters - Single
CREATE NEW COMMUNICATION
Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client: RECRUIT Category: Collateral Design / Posters - Single
MUSIC GRAPHICS
Agency: HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client: PIE BOOK Category: Collateral Design / Posters - Single
Barbara Morgenstern & Friends Poster
Agency: Hans Seeger / wauwatosa
Client: Barbara Morgenstern Category: Collateral Design / Posters - Single
Transport Network
Agency: Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client: Das Taxi Funk & Service e.G. Category: Collateral Design / Posters - Single
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Hanamoto
Title:
Nice to meat you.
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07100D
Award:
2007 Design Merit Award
Agency:
CHUGOKU HAKUHODO Inc.
Client:
Kure Area of Commerce and Industry Association
Title:
New Kure Brand
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07101D
Award:
2007 Design Merit Award
Agency:
Rigsby Hull / Houston
Client:
Walter P Moore
Title:
Walter P Moore Identity Program
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07102D
Award:
2007 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
SYO
Title:
Sydney Youth Orchestra
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07103D
Award:
2007 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
space150 10.7 identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07105D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Corporate Box
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07106D
Award:
2007 Design Merit Award
Agency:
601bisang / Seoul
Client:
601bisang
Title:
Eoureum - the uniting of two
Category:
Publication Design / Book Design
Annual ID:
07261D
Award:
2007 Design Merit Award
Agency:
Ando bv / The Hague
Client:
Ando bv
Title:
Printed in Holland...... designed in China
Category:
Publication Design / Book Design
Annual ID:
07262D
Award:
2007 Design Merit Award
Agency:
Bis Dixit / Barcelona
Client:
Museu de l'EmpordÃ
Title:
Transart 5
Category:
Publication Design / Book Design
Annual ID:
07263D
Award:
2007 Design Merit Award
Agency:
Chandelier Creative / New York
Client:
Shanghai Tang
Title:
Shanghai Tang Holiday Catalogue
Category:
Publication Design / Book Design
Annual ID:
07264D
Award:
2007 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
DENTSU(Suiming Club)
Title:
Sleep Book
Category:
Publication Design / Book Design
Annual ID:
07265D
Award:
2007 Design Merit Award
Agency:
FiRe Advertainment / Buenos Aires
Client:
Andrea Nacach
Title:
Family
Category:
Publication Design / Book Design
Annual ID:
07266D
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Pie Books
Title:
Sweet Signs O' Mine
Category:
Publication Design / Book Design
Annual ID:
07267D
Award:
2007 Design Merit Award
Agency:
H55 / Singapore
Client:
Heman Chong
Title:
SNORE LOUDER IF YOU CAN
Category:
Publication Design / Book Design
Annual ID:
07268D
Award:
2007 Design Merit Award
Agency:
HAKUHODO INC./HAKUHODO DESIGN INC. / TOKYO
Client:
HAKUHODO PRODUCT'S INC.
Title:
SHASHINSANMYAKU-AKIHABARA-
Category:
Publication Design / Book Design
Annual ID:
07269D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Museum of Contemporary Art Zagreb
Title:
Kristian Kozul
Category:
Publication Design / Book Design
Annual ID:
07270D
Award:
2007 Design Merit Award
Agency:
Mark Denton Design / London
Client:
Therapy Books
Title:
Lucha Loco
Category:
Publication Design / Book Design
Annual ID:
07271D
Award:
2007 Design Merit Award
Agency:
Orange Juice Design / DURBAN
Client:
Mazisi Kunene Foundation
Title:
Inkondlo Engaqedwanga
Category:
Publication Design / Book Design
Annual ID:
07272D
Award:
2007 Design Merit Award
Agency:
Pentagram / San Francisco
Client:
Pentagram Design
Title:
The Pentagram Papers
Category:
Publication Design / Book Design
Annual ID:
07273D
Award:
2007 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Red Car on Fire
Category:
Publication Design / Book Design
Annual ID:
07274D
Award:
2007 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG.
Title:
Book of Independence
Category:
Publication Design / Book Design
Annual ID:
07275D
Award:
2007 Design Merit Award
Agency:
Turnstyle / Seattle
Client:
Teague
Title:
Design This Day: 8 Decades of Influential Design
Category:
Publication Design / Book Design
Annual ID:
07276D
Award:
2007 Design Merit Award
Agency:
Wieden+Kennedy Shanghai / Shanghai
Client:
Nike Sports (China) Co. Ltd
Title:
JDI posterbook
Category:
Publication Design / Book Design
Annual ID:
07277D
Award:
2007 Design Merit Award
Agency:
MOTION THEORY / VENICE
Client:
HP
Title:
HP Hands
Category:
Broadcast Design / Campaign
Annual ID:
07310D
Award:
2007 Design Merit Award
Agency:
MOTION THEORY / VENICE
Client:
Nike, Inc.
Title:
Nike Golf
Category:
Broadcast Design / Campaign
Annual ID:
07311D
Award:
2007 Design Merit Award
Agency:
MTV Networks / New York
Client:
Nickelodeon Preschool Brand Communications
Title:
Nick's NOGGIN IDs
Category:
Broadcast Design / Campaign
Annual ID:
07312D
Award:
2007 Design Merit Award
Agency:
702 DESIGN WORKS INC. / TOKYO
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN MODERN FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Annual ID:
07151D
Award:
2007 Design Merit Award
Agency:
702 DESIGN WORKS INC. / TOKYO
Client:
MESATEX JAPAN INC.
Title:
MESATEX JAPAN 2007 FABRIC COLLECTION
Category:
Collateral Design / Posters - Single
Annual ID:
07152D
Award:
2007 Design Merit Award
Agency:
ADK / tokyo
Client:
kodansha
Title:
chu-gen no niji
Category:
Collateral Design / Posters - Single
Annual ID:
07153D
Award:
2007 Design Merit Award
Agency:
AMGD /Anders Malmstromer Graphic Design / Stockholm
Client:
AMGD / Anders Malmstromer Graphic Design
Title:
2D Buddha
Category:
Collateral Design / Posters - Single
Annual ID:
07154D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Eyes/Cat
Category:
Collateral Design / Posters - Single
Annual ID:
07155D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Eyes/Ghost
Category:
Collateral Design / Posters - Single
Annual ID:
07156D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Words: Immigrant/Border
Category:
Collateral Design / Posters - Single
Annual ID:
07157D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Words: Pelican/Oil
Category:
Collateral Design / Posters - Single
Annual ID:
07158D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
Jeep
Title:
Grate
Category:
Collateral Design / Posters - Single
Annual ID:
07159D
Award:
2007 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
AIGA South Carolina
Title:
Good Client/Bad Client: AIGA South Carolina
Category:
Collateral Design / Posters - Single
Annual ID:
07160D
Award:
2007 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
AIGA Kansas City
Title:
Good Client/Bad Client: AIGA Kansas City
Category:
Collateral Design / Posters - Single
Annual ID:
07161D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Boehringer Ingelheim Vetmedica, Inc.
Title:
Dog Heart
Category:
Collateral Design / Posters - Single
Annual ID:
07162D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Appleton Coated
Title:
Chi Up, Chi Down, Chi All Around
Category:
Collateral Design / Posters - Single
Annual ID:
07163D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Appleton Coated
Title:
Venture Aggression
Category:
Collateral Design / Posters - Single
Annual ID:
07164D
Award:
2007 Design Merit Award
Agency:
Carmichael Lynch Thorburn / Minneapolis
Client:
Appleton Coated
Title:
The Judicial Bender
Category:
Collateral Design / Posters - Single
Annual ID:
07165D
Award:
2007 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Asahi Soft Drinks
Title:
100 Years of Blood, Sweat, & Tears
Category:
Collateral Design / Posters - Single
Annual ID:
07166D
Award:
2007 Design Merit Award
Agency:
Design Army / Washington
Client:
AIGA DC
Title:
AIGA50 Call for Inspirations
Category:
Collateral Design / Posters - Single
Annual ID:
07167D
Award:
2007 Design Merit Award
Agency:
DraftFCB Malaysia / Kuala Lumpur
Client:
SC Johnson
Title:
lines
Category:
Collateral Design / Posters - Single
Annual ID:
07168D
Award:
2007 Design Merit Award
Agency:
good design company co., inc. / Tokyo
Client:
TWINKLE Corporation Ltd.
Title:
"TAKEOFF" produced by KENTARO KOBAYASHI
Category:
Collateral Design / Posters - Single
Annual ID:
07169D
Award:
2007 Design Merit Award
Agency:
Grey Argenitna / Capital Federal
Client:
Playboy
Title:
Beach Mat
Category:
Collateral Design / Posters - Single
Annual ID:
07170D
Award:
2007 Design Merit Award
Agency:
HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client:
RECRUIT
Title:
CREATE NEW COMMUNICATION
Category:
Collateral Design / Posters - Single
Annual ID:
07171D
Award:
2007 Design Merit Award
Agency:
HAKUHODO inc./ HAKUHODO DESIGN / MINATO-KU
Client:
PIE BOOK
Title:
MUSIC GRAPHICS
Category:
Collateral Design / Posters - Single
Annual ID:
07172D
Award:
2007 Design Merit Award
Agency:
Hans Seeger / wauwatosa
Client:
Barbara Morgenstern
Title:
Barbara Morgenstern & Friends Poster
Category:
Collateral Design / Posters - Single
Annual ID:
07173D
Award:
2007 Design Merit Award
Agency:
Nordpol+ Hamburg Agentur fuer Kommunikation GmbH / Hamburg
Client:
Das Taxi Funk & Service e.G.
Title:
Transport Network
Category:
Collateral Design / Posters - Single
Annual ID:
07174D